Category: All About Us

As fireworks light up the Tennessee sky and flags flutter along the streets of historic downtown Murfreesboro, we at Veda’s Flowers & Gifts pause each year for a cherished tradition of our own—closing our little shop on the square for some extended days in early July for the enjoyment of family, reflection, and freedom.

 

Yes, you heard it right! While others may be picking up last-minute supplies or running errands, we’re soaking in precious time with loved ones, we’re on the beach, or by the pool, maybe on a cruise or just chasing fireflies with the kids, grilling in the backyard, and giving thanks for the incredible gift of independence… and of course, for you—our community.

This July 4th, we wanted to take a moment to share a little behind-the-scenes sparkle with you and let you know why this time of year is so meaningful to us, even when our doors are temporarily closed.

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Why We Close for the Fourth (And Why We Hope You’ll Celebrate Too!)

At Veda’s, family isn’t just a priority—it’s the heartbeat of our business. Since opening our doors eight years ago in the heart of Murfreesboro’s historic public square, we’ve built more than a flower shop. We’ve built a legacy of faith, perseverance, community, and love.

And the Fourth of July? It’s our chance to take a deep breath and take some much-needed vacation time whether we jet off to another part of the world or just stay local in staycation mode.

Like others that typically schedule their summer vacations in early July, we do the same and press pause and celebrate those very same values with the people who matter to us most.

It’s a time when our team trades flower stems for sparklers, floral deliveries for backyard barbecues, and customer calls for kids’ laughter echoing across porches.

We believe in working hard—but we also believe in rest, renewal, and the joy of unplugging for a bit. Just like fresh flowers need time to bloom, so do we.

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Red, White & YOU: Supporting Small, Supporting Local

Independence Day is all about honoring our nation’s story—its fight for freedom, its resilient spirit, and its people. And here in Murfreesboro, there’s no better way to celebrate that spirit than by supporting local businesses.

Every time you choose to shop at Veda’s—whether it’s a birthday bouquet, a sweet “thinking of you” gesture, or a holiday centerpiece—you’re not just supporting us. You’re fueling an entire local ecosystem of dreamers, doers, and small-town go-getters.

From local candle makers and artisans, to delivery drivers and downtown event organizers, your support creates a ripple effect that lifts all of us. It’s the very definition of community—and it’s one of the things we’re most grateful for every single day.

So, from the bottom of our red, white, and blue hearts: thank you. Thank you for believing in the power of small businesses, and thank you for being part of our story.

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Our Favorite Ways to Celebrate the Fourth in Murfreesboro

Even though Veda’s is closed over the holiday, you can bet we’re still soaking in the local fun! Here are a few of our favorite Fourth of July traditions in and around Murfreesboro:

• Celebration Under the Stars at the Fountains at Gateway – Live music, food trucks, and one of the best fireworks shows around. Pure Murfreesboro magic.

• Backyard BBQs with local meats and fresh corn from the Rutherford County Farmers Market.

• Old Glory Runs – Nothing says freedom like a morning jog or walk through our beautiful neighborhoods, flags waving proudly.

• Porch Time with Lemonade and Laughter – Sometimes, the best memories are the simplest ones: a rocking chair, some ice-cold sweet tea, and your favorite people nearby.

 

We encourage you to take a break, unplug, and make memories. Whether you’re hitting the lake, manning the grill, or just watching the fireworks light up your kids’ faces—those are the moments that make life beautiful.

 

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Flower Power and Patriotism

While we’re enjoying our brief holiday pause, don’t worry—we’ll be right back after the festivities, fully recharged and ready to fill your lives with beauty again.

And if you’re planning ahead, flowers are a perfect way to keep the celebration going! Whether you’re hosting a belated get-together or sending love to someone who couldn’t join the family fun, our patriotic arrangements and summer-inspired bouquets will be waiting when we reopen.

Nothing says “I’m thinking of you” like a burst of sunflowers, a vase full of red roses and white lilies, or a fresh arrangement that brings the warmth of summer indoors.

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A Toast to Freedom, Family, and the Future

As we mark another Independence Day—and another year of serving this incredible community—we’re reminded that our greatest blessings aren’t just the flowers that bloom in our shop, but the people who walk through our door, share their stories, and trust us to be part of their special moments.

We may be a small business, but our hearts are full. This July 4th, as fireworks illuminate the sky and laughter fills the air, we’re raising a virtual toast:

To freedom.
To family.
To faith and fun.

And to you—our friends, customers, and community—who make it all possible.

 

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When We’re Back

Just a heads-up for our wonderful customers:

Veda’s Flowers & Gifts will be closed from July 4th through July 13th to give our team a much-deserved summer break. We’ll be back to business on Monday, July 14th, refreshed and ready to help you celebrate all of life’s moments.

If you’d like to pre-order for pickup or delivery after the 6th, you can always visit our website:

🌸 thelittleflowershoponthesquare.com

 

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Final Petal of Wisdom 🌼

As you gather with friends, light those sparklers, and wave those stars and stripes, take a moment to remember the real beauty of this holiday: the chance to slow down, appreciate the blessings around you, and share joy with the ones you love.

That’s what we’ll be doing—and we hope you will too.

From all of us at Veda’s Flowers & Gifts, Happy Fourth of July, Murfreesboro!

Stay safe, stay proud, and keep blooming. 🌺

 

Eight years ago, nestled on the historic public square of Murfreesboro, Tennessee, a dream took root—and it has been blooming ever since.

What began as a vision by Rhonda to start a little flower shop on the square with family, as a family owned and operated venture manifested rather quickly into Veda’s Flowers & Gifts: a charming boutique filled with vibrant blooms, heartfelt gifts, and the kind of warmth only family can bring.

Now, as Veda’s celebrates its 8th anniversary, the shop remains a beloved staple of the community, radiating creativity, connection, and joy. This isn’t just a celebration of business longevity—it’s a celebration of petals, passion, and people.

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A Sister Act Built on Heart and Humor

Rhonda and Kim just don’t manage a typical flower shop—they built a space where love lives in every arrangement and laughter lingers in every corner. Just ask Mindy, our master floral designer!

“People ask us how we work together every day,” Kim says with a grin. “And we say, ‘Very carefully—usually with coffee and music playing in the background.’

The entire staff chemistry is undeniable. Their personalities complement one another perfectly—Rhonda’s attention to detail in all things small business to Mindy’s personal touch for detail and floral design blends effortlessly with Kim’s eye for customer service and merchandising.

But what truly makes Veda’s unique is that the entire staff has a lot of fun—even when things get chaotic during Valentine’s Day, Mother’s Day, or Christmas.

Whether they’re dancing around the shop while prepping centerpieces, making Instagram reels with employees, or coming up with quirky new gift bundles, their joy is contagious.

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How It All Began: The Story Behind Veda’s

The idea for Veda’s Flowers & Gifts was born out of nostalgia and ambition. The family had always dreamed of running something together—something creative, community-based, and joyful.

They named the shop Veda’s in honor of their late grandmother, who’s inspired the shops identity of love of hospitality, home, and heart.

“Mamaw Veda believed in making people feel special,” Rhonda says. “This shop is our way of carrying that legacy forward.” Read more about our humble beginnings with more images and memories by clicking here!

From the very beginning, the mission was simple: create a place where every customer feels welcome and every arrangement tells a story.

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A Shop That Feels Like Home

Walk into Veda’s on any given day, and you’ll be greeted with the scent of fresh flowers, soft music playing overhead, and displays that change with every season. From cheerful sunflowers in the summer to elegant holiday wreaths in winter, the shop mirrors the rhythm of the year.

It’s more than just florals—Veda’s carries hand-picked gifts, local crafts, home décor, and whimsical items you won’t find in big-box stores.

The shop has also become a go-to destination for weddings, sympathy arrangements, prom bouquets, baby showers, and everyday “just because” flowers.

Each bouquet, directed by Mindy is crafted with intention, and each customer is treated like a friend. “We don’t just sell flowers,” says Kim. “We sell moments—anniversaries, congratulations, sympathy, encouragement, love. That means something to us.”

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The Power of Community Support

One of the biggest reasons Veda’s has thrived for eight years is its deep roots in the Murfreesboro community. Rhonda and Kim have never taken their local support for granted.

“We’re not here without this town,” says Rhonda. “The BORO is family. They show up for us, and we show up for them.”

Veda’s regularly participates in downtown festivals and holiday parades. The shop was especially proud to remain open—offering curbside pickup and doorstep deliveries—throughout the pandemic, brightening people’s days during uncertain times.

This two-way connection between Veda’s and the community is what keeps the shop flourishing.

“We’ve seen little kids grow up into teenagers,” Kim reflects. “We’ve been a part of families’ stories. That’s the greatest gift.”

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This anniversary date will always hold a special place in all of our hearts. Of course, there will also be plenty of laughter, hugs, and maybe a few happy tears.

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What’s Next for Veda’s Flowers & Gifts?

Rhonda and Kim are always dreaming up new ideas, and year nine promises even more excitement.

In the coming months, they plan to:

🌸 Expand their online ordering options

🌸 Launch a new blog to help expand their brand awareness

🌸 Introduce a new “Swag Shop” for many requested items like shirts, hats and coffee cups

🌸 Partner with more local artists and makers

 

“We’ve learned so much these past eight years,” Rhonda says. “And we’re still growing—still learning, still laughing, still blooming.”

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A Thank You from the Sisters

As they reflect on their journey, Rhonda and Kim are quick to share the credit.

“This anniversary isn’t just ours,” Kim says. “It belongs to our amazing staff, our loyal customers, our delivery drivers, our downtown neighbors—everyone who’s helped us along the way.”

Rhonda nods in agreement. “Every flower we’ve sold has been part of someone’s story. And we’re so grateful to be a small part of that.”

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Stop In and Celebrate with Us!

If you’re in the Murfreesboro area, swing by the little flower shop on the square and join the celebration. Whether you’re picking up a bouquet or just dropping in to say hello, Rhonda and Kim would love to see your smiling face.

Here’s to eight beautiful years, and many more to come.

 — Rhonda & Kim

Veda’s Flowers & Gifts

📍 Located on the Historic Public Square in Murfreesboro, TN
🕰️ Open Monday–Saturday
📞 Call or order online at vedasflowers.com
🌸 Follow us on Instagram & Facebook for anniversary updates!

Okay, let me tell you, running a flower shop with my sister, Kim, is never dull. Veda’s Flower & Gift Shop, nestled right here on the historic downtown square in Murfreesboro, Tennessee, is a whirlwind of color, fragrance, and, let’s be honest, occasional chaos.

We get a lot of orders, and I mean a LOT. Birthdays, anniversaries, “just because” – you name it, we’ve got a bouquet for it. But let’s be real, nothing compares to the madness of Valentine’s Day. It’s like the whole town suddenly develops a serious case of “flower fever.”

“Rhonda,” Kim will say, her eyes wide with a mischievous glint, “you’re on delivery duty!” And that’s my cue. It’s time to load up and get delivering!

I grab a cooler overflowing with arrangements, making sure to secure them with as many “floral transport delivery sponges” as humanly possible. You’d think we’d have a lifetime supply after Valentine’s Day, but somehow, we always seem to need more.

Deliveries are an adventure. You never know what you’re going to encounter. Once, a particularly enthusiastic dog decided our delivery van was his new favorite chew toy. Another time, we had to politely but firmly shoo a flock of curious chickens off the driveway of a farm.

And let’s not forget the time a rogue rooster decided to stage a one-bird protest against our presence. “Just breathe and smell the roses Kim would say, trying to stifle a laugh. And you know what? She’s right.

Even amidst the chaos, there’s always beauty. The smiles on people’s faces when they receive their stunning arrangements are priceless. The sheer joy of delivering a little bit of happiness to someone’s doorstep makes it all worthwhile any time of the year.

Of course, there are challenges. Coordinating deliveries for dozens of addresses can feel like solving a complex puzzle. It takes a village, and I mean that literally.

Our family and friends become honorary delivery drivers, navigating the streets of Murfreesboro with a mix of enthusiasm and mild panic. Sometimes you are so busy delivering you forget about filling up the gas tank.

There are those times when you are so busy getting from place to place that you forget to grab something for breakfast or lunch. Our GO TO is to grab a few coffees and doughnuts.

But despite the occasional near-miss with a runaway goat or a surprise encounter with a grumpy goose, we always manage to deliver on time, on schedule and sometimes we encounter the coolest pets that just know how to chill. And that’s something to celebrate.

So, if you’re ever in Murfreesboro, stop by Veda’s. We’d love to create a beautiful arrangement for you. And who knows, maybe you’ll even get to witness one of our legendary delivery escapades firsthand.

Just try not to laugh too hard at my attempts to keep a dozen roses from toppling over. Happy delivering!

 

Ah, June 2017—a month etched in my memory as the dawn of a dream. That was the month we flung open the doors of Veda’s Flowers & Gifts, our charming little flower shop on the Murfreesboro historic public square.

Back then, the square was our canvas, and every visitor was a brushstroke. We greeted each customer with open arms, handed them a smile to-go, and cheekily asked for their email addresses because what’s a shop without a newsletter, right?

When Veda’s was new, the flow of customers was more of a trickle than a flood. But, oh, how we made the most of it! Between arranging bouquets and adjusting the displays, I busied myself creating a Facebook business page and an Instagram account for Veda’s.

My vision was simple: showcase our little shop’s personality through daily posts that could charm the socks off anyone scrolling through. I set ambitious goals for myself—500 Facebook followers and 1,000 Instagram followers within six months.

As the weeks rolled by, our Instagram gained momentum. I’d post pictures of vibrant bouquets, quirky gift arrangements, and behind-the-scenes antics.

Around the 600-follower mark, Brian, my husband, suddenly took an interest in my social media obsession. I should have been suspicious, but I chalked it up to his supportive nature.

Enter: Murfreesboro Square Shops

A week or so later, my sister Kim and I noticed a peculiar Instagram account named “Murfreesboro Square Shops.” It seemed dedicated to showcasing local businesses around the square, and to our surprise (and delight), they appeared to have a soft spot for Veda’s.

This mysterious account shared our posts at a rate of three to one compared to other shops. It was as if we had a secret admirer! Naturally, we wanted to thank this benevolent promoter. I asked Brian, my friends, and even the neighboring shopkeepers if they knew who ran the account.

All responses were variations of, “No idea, but they sure do like you!” Over the weeks, this “secret admirer” continued their campaign, boosting our posts at what became a 4:1 ratio. I was flattered, albeit curious.

The Plot Thickens

By the time our Instagram account hit 850 followers, Murfreesboro Square Shops had amassed 770 followers of its own. The account’s devotion to Veda’s was becoming a hot topic among the ladies of the square. “Rhonda, who is this Murfreesboro Square Shops? They’re practically your fan club!” they’d ask. I could only shrug and laugh, equally amused and mystified.

One Saturday, while driving back to Murfreesboro from visiting my Uncle Billy in west Nashville, the mystery took an unexpected turn. Brian was driving, and I was, as usual, glued to my phone, crafting an Instagram post for Veda’s.

“How’s it going?” Brian asked casually. “Great,” I replied, not looking up. “I’m almost at 1,000 followers—968 to be exact.” A few minutes later, Brian asked again, “How many followers does Murfreesboro Square Shops have?” I checked and replied, “1,012.” Brian grinned but said nothing.

Another minute passed before he blurted, “I know who runs Murfreesboro Square Shops!” I looked at him, wide-eyed. “Who is it?” With a sheepish chuckle, he confessed, “It’s me!”

The Secret’s Out

To say I was floored would be an understatement. Brian went on to explain that he’d created Murfreesboro Square Shops as a playful experiment and a way to help promote Veda’s Flowers & Gifts. He’d challenged himself to see if he could grow his Instagram account faster than Veda’s Instagram account, despite a disadvantage late start.

It had been a secret race to 1,000 followers all along! Apparently, keeping this secret wasn’t easy for Brian. He’d enlisted our niece Chloe and our daughter Aleia as accomplices knowing this secret from almost the beginning. Together, they all orchestrated the ultimate social media surprise sneak attack.

The Aftermath

I couldn’t help but laugh at the absurdity of it all. Brian’s prank had not only entertained him for weeks but had also provided priceless publicity for Veda’s. By the time Murfreesboro Square Shops hit 1,000 followers, our shop wasn’t far behind, and the buzz it generated among our fellow business owners was icing on the cake.

Today, Murfreesboro Square Shops sits at a respectable 2,721 followers. Though the account has gone dormant, Brian assures me it’ll spring back to life soon. As for Veda’s, we’re thriving—not just because of our beautiful flowers and gifts but because of the love and creativity that went into building our presence, both online and in the community.

 

A Family Story for the Ages

Looking back, I can’t help but smile at the memory of Brian’s little social media experiment. What started as a playful challenge turned into a cherished family story that we’ll laugh about for years to come.

So, yes, I’ll admit it: Murfreesboro Square Shops won the race to 1,000 followers. But the real victory? The joy, laughter, and love that went into the journey.                                                                                                                                                                                        And if you’re reading this, Brian—thanks for being my biggest cheerleader, my secret admirer, and, above all, my partner in life.                                                                                                                                                                                                                              Here’s to more laughs, more flowers, and maybe a rematch on Instagram one day.

 

 

Embarking on the journey to establish Veda’s Flowers & Gifts was both a tribute to our Memaw, my grandmother, Veda Conner, and a commitment to our community.

In March 2017, my family and I purchased a historic corner building at 27 South Public Square in Murfreesboro, a structure dating back to the early 1800’s with a rich tapestry of past lives, including a hotel and various retail establishments.   The decision to name the shop after my grandmother was a heartfelt one, ensuring her legacy would continue to inspire us daily.

Securing this prime downtown location, with its excellent visibility and foot traffic, felt like the perfect stage for our venture. However, the building required significant renovations to align with our vision of an inviting floral haven.

In the initial weeks, my family and I took on much of the renovation work ourselves, removing walls to create an open layout, painting, and installing new lighting and flooring. The transformation was both challenging and rewarding, as we watched the space evolve to reflect our aspirations.

We installed custom shelving to display our floral arrangements and energy-efficient lighting to highlight the vibrant colors of our blooms. A particularly charming feature was the refurbished old barn wood behind the front counter, adding a rustic touch that resonated with our aesthetic. This effort was accomplished by our dear great friends, Lyn & Javier of GTZ Construction and it looks fabulous.

One significant structural change was replacing the existing spiral staircase with a wider staircase equipped with handrails, enhancing accessibility for our staff. We also transformed the basement into a dedicated workspace, outfitting it with storage racks and designated tabletops for crafting our floral designs.

Installing a walk-in floral cooler was essential, ensuring the freshness of our inventory and the quality of our arrangements. Throughout the renovation process, we had the pleasure of meeting fellow business owners around the square. Their warm welcome and the prevailing “shop local” ethos reinforced our decision to join this supportive community.

These budding relationships not only provided encouragement but also laid the foundation for future collaborations, enhancing the value we bring to the small business ecosystem.

To build anticipation for our grand opening in June 2017, we implemented a robust promotional strategy. We offered early customers discount vouchers and collaborated with local businesses for cross-promotions.

Leveraging social media platforms—Instagram, Facebook, Pinterest, and YouTube—we showcased our floral expertise, sharing behind-the-scenes glimpses of our creative process and engaging the community with interactive content.

 

Hosting a pre-launch grand opening open house allowed us to connect with our neighbors and local patrons, strengthening ties within the community and bolstering our shop’s reputation as a welcoming, family-oriented establishment.

We emphasized exceptional customer service, focusing on flower care, floral design, and personalized attention to detail, ensuring each visitor enjoyed a unique shopping experience.

Initially, visitors perceived Veda’s Flowers & Gifts only as a quaint downtown gift shop. In the first six months, gift items constituted about 60% of our sales volume.

Recognizing the need to highlight our full-service florist capabilities, we intensified marketing efforts, showcasing the breadth of our floral services.

Through targeted promotions and word-of-mouth referrals, we built an endearing reputation, and over time, floral sales grew to represent over 90% of our regular sales volume.

Reflecting on the renovation period and pre-launch experience, I recognize it as a transformative journey. The challenges encountered and overcome have strengthened our character and resolve.

Little did we realize back then how “the little flower shop on the square” would become a beacon of creativity and community spirit, bringing out the very best in everyone involved.

Our story serves as an inspiration to aspiring entrepreneurs, illustrating that with dedication, thoughtful planning, and community engagement, dreams can blossom into reality.

The success of Veda’s Flowers & Gifts stands as a testament to the power of honoring one’s roots while embracing the future, creating a space where beauty, family, and community intertwine harmoniously.

At “the little flower shop on the square,” we’re always excited to share the stories behind the blooms. Today, we’re shining a spotlight on the incredible women at the heart of Veda’s Flowers & Gifts: the sister duo, Rhonda Hingst and Kim Reynolds. Their journey is a testament to the power of family, community, and the drive to succeed, embodying the spirit of women in business today.

 

From the outset, Rhonda and Kim’s vision extended beyond a simple flower shop. They wanted to create a haven where beauty and community intertwined. They incorporated unique gifts, handcrafted jewelry, home décor, and items with faith-based themes, aiming to offer not only beautiful blooms but also meaningful treasures. This approach has made Veda’s Flowers & Gifts a destination for those seeking both flowers and special gifts.

Family-Centric Approach: With multiple generations actively involved, the shop fosters a warm and welcoming atmosphere, demonstrating how family values can strengthen a business. The children grew up in the shop and learned all aspects of the business.

Community Focus: The business is deeply rooted in Murfreesboro, emphasizing the “shop local” movement. They believe in supporting their neighbors and strengthening their local economy. This showcases how women-owned businesses can be catalysts for community growth.

• High-Quality Flowers & Gifts: They offer custom floral arrangements using the freshest blooms. In addition, they have a curated selection of gifts and home decor, emphasizing beauty, quality, and thoughtfulness.
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• Personalized Experience: The shop strives to create a personalized experience for each customer through attention to detail and exceptional customer service.

 Faith-Based Values:

 Their faith is the cornerstone of their business, with a dedication to spreading God’s love through their work. These values resonate deeply with customers, creating a loyal following and a strong brand identity.

  

The Power of Connection: Amplified by a Blog

 

The idea for this blog came from Rhonda’s husband, Brian, who recognized the potential in sharing the stories behind their photos on social media. He also helped with the creation of their Shopify storefront, “Veda’s Gifts Online Store,” to offer alternative gifts online. This allows them to reach more customers and grow their business, showing their entrepreneurial spirit. After looking through hundreds of photos, the shop owners saw they had many stories to share.

  

This blog is not just about sharing funny anecdotes, like being chased by a rooster during delivery, but also about the people they meet and the community they’re part of. The blog also highlights the importance of connections and friendships.

  

Achievements and Recognition: A Testament to Hard Work

Veda’s Flowers & Gifts’ success is a testament to the hard work and dedication of Rhonda, Kim, and their team. Their achievements include:

 

Recognition as one of the best flower shops in Murfreesboro.

 

Earning the Ruthies award, the Fire Fly Award, and recognition from Main Street.

 

Consistently being ranked among the top 6 flower shops in the area.

 

Being a #RuthieAward finalist three times in their first five years of business and the winner for the last two years.

 

Being a finalist in the #MainStreetAwards every year and the winner of @LocallyOwnedMurfreesboro in 2020.

 

Women in Business: Thriving and Growing

The success of Veda’s Flowers & Gifts is not unique. According to the 2024 Wells Fargo Impact of Women-Owned Business Report, women-owned businesses represent 39.1% of all businesses, employ 12.2 million workers, and generate $2.7 trillion in revenue.

This underscores the significant economic impact of women entrepreneurs.

 

Furthermore, the growth of women-owned businesses has been impressive:

 

From 2019 to 2023, women-owned businesses’ growth rate outpaced the rate of men’s by 94.3% for the number of firms, 252.8% for employment, and 82.0% for revenue.

 

Between 2019 and 2023, Black/African American women-owned businesses saw average revenues increase 32.7% and Hispanic/Latino women-owned businesses 17.1% compared to all women-owned businesses’ 12.1% rise.

These statistics reveal the powerful potential of women in business.

 

A Final Thought: Inspired by Dolly Parton

Veda’s Flowers & Gifts

is more than just a flower shop; it’s a testament to the power of women in business, a place where family, community, and beautiful blooms come together every day. It is an example of how women entrepreneurs are thriving and driving economic growth while also strengthening their communities.

We invite you to visit us in person, and browse our online shop and our new online gift store. Stay tuned to the blog, share your stories with us, and let’s continue this adventure together.

In the heart of charming downtown Murfreesboro, Tennessee, nestled on the historic public square, sits a delightful haven of blooms and heartfelt gifts: Veda’s Flowers & Gifts. But it’s not just the vibrant bouquets and unique treasures that make this shop special; it’s the captivating red door that beckons passersby like a song.

 

From the moment the idea for Veda’s was born, the owners knew a red door was essential. It wasn’t just about aesthetics; it was about embodying the very essence of their brand.

 

A Dash of Romance:

Red, the color of passion and love, perfectly aligned with the romantic spirit of a flower shop. Roses, the quintessential symbol of affection, often bloom in shades of crimson, and the red door echoed that timeless association. Walking through it felt like stepping into a world of love, where every arrangement whispered stories of romance and cherished moments.

 

A Burst of Energy:

Red is a vibrant, energetic color that simply demands attention. As visitors strolled through the bustling square, the striking red door of Veda’s couldn’t help but catch their eye. It was an invitation, a promise of beauty and joy waiting within.

 

A Touch of Southern Charm:

In the South, red doors often signify warmth and welcome. It’s a tradition rooted in hospitality, a silent invitation to step inside and share in the warmth of community. At Veda’s, the red door perfectly embodied this Southern spirit, making every customer feel like a cherished guest.

 

 

More Than Just a Color:

The red door became more than just a visual element; it became a symbol.

 

• A Symbol of Love: For many, the door represented the love and care that went into each and every arrangement. It was a testament to the passion and dedication of the team at Veda’s.
• A Symbol of Hope: The vibrant red offered a burst of color and optimism, a reminder of the beauty and joy that life has to offer.
• A Symbol of Community: The door became a gathering spot, a place for photos with loved ones, and a cherished landmark on the square.

 

A Touch of Whimsy:

To further enhance the charm, the owners added a playful touch – a mural of white angel wings painted on the red door. This whimsical addition transformed the entrance into a magical portal, inviting visitors to embrace their inner child and capture joyful memories with family, friends and their pets too!

 

 

The Impact:

The red door proved to be more than just a design choice; it became a significant contributor to the shop’s success.

 

• Increased Visibility: The striking color made Veda’s instantly recognizable on the square, drawing attention from both locals and tourists.
• Enhanced Brand Identity: The red door became synonymous with the shop, creating a strong and memorable brand image.
• Customer Engagement: The door encouraged interaction, inspiring customers to take photos and share their experiences on social media.

 

A Legacy of Love:

Today, the red door of Veda’s Flowers & Gifts continues to enchant and inspire. It’s a testament to the power of color, the importance of thoughtful design, and the enduring magic of a little bit of whimsy. More than just a storefront, it’s a symbol of love, joy, and the vibrant spirit of the community it serves.

 

In fact, we loved our front door being red so much, we painted our backdoor red too!

 

 

So, the next time you find yourself strolling through the charming square in Murfreesboro, Tennessee, be sure to pause at the sight of the captivating red door of Veda’s Flowers & Gifts, known by all as the little flower shop on the square.

 

Why don’t you step inside Veda’s anytime you’re on the square, and let the magic begin!

The cherry trees were about ready to flower, a gentle breeze was rustling through the leaves. It was a picture-perfect April morning in Tennessee. It was time to leisurely enjoy a good cup of coffee on the backyard patio in the warmth of the spring sunshine. I could hear the waterfall splashing down of our Koi fishpond that was nearby steps away. The birds were chirping away without pause. Our flowerbeds were alive with vibrant colors. It was a welcomed change after a long winter. The time was now to put down on paper some ideas that I have been thinking about.

 

As she continued to sip on and enjoy her morning coffee, her gaze drifted to the vibrant impatiens bursting with multiple colors in her flowerbeds. On the white patio table was a yellow legal pad and a pen to jot down some ideas that she had been pondering lately.

 

Rhonda had recently thought about becoming an entrepreneur, to create something of her own. Her husband, Brian, was himself already a successful entrepreneur, creating a service business years earlier and she admired his drive and determination. But could she, Rhonda, with her more reserved nature, truly make it happen?

 

She grabbed a pen and a yellow legal pad, the familiar scribble of the pen against the paper created a grounding presence. “What if,” she mused, “I started a flower shop?” The idea bloomed in her mind, taking root and growing stronger with each passing thought.

 

A Family Affair: Turning Dreams into Daisies

Rhonda envisioned a shop filled with the vibrant colors and intoxicating aromas of fresh flowers. Not just any flower shop, but a haven where beauty and community intertwined. A place where families could find the perfect arrangement for any occasion, from joyous celebrations to heartfelt condolences.

 

She quickly realized that this wasn’t just a personal endeavor; it could be a family affair. Her mother, Pat, retired and eager to stay active, would be a valuable asset. Her sister Kim, always enthusiastic to participate with family projects, would be an invaluable partner. And her sister Vickie, a talented floral designer, could provide invaluable expertise.

 

Continue reading “The Powerful Intention of a Yellow Pad, Pen & Patio”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You know, our journey to opening “the little flower shop on the square” was quite an adventure. It all started one beautiful April morning on my back patio. The cherry trees were about to bloom, and I was enjoying my morning coffee and listening to the sounds of my Koi fishpond.  I had a yellow legal pad and pen, and I was pondering about starting something of my own. I’ve always admired my husband Brian’s entrepreneurial spirit. It was then, that I wondered, “What if I started a flower shop?”. The idea blossomed right there, and it grew stronger with each passing thought.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Since they were just iddy biddy girls, they wanted to be in the middle of everything to learn the business inside out from greeting and speaking with customers, running the register, taking orders, doing inventory, ordering, etc. It’s truly a family affair.