Tag: murfreesboro historic public square

Okay, let me tell you, running a flower shop with my sister, Kim, is never dull. Veda’s Flower & Gift Shop, nestled right here on the historic downtown square in Murfreesboro, Tennessee, is a whirlwind of color, fragrance, and, let’s be honest, occasional chaos.

We get a lot of orders, and I mean a LOT. Birthdays, anniversaries, “just because” – you name it, we’ve got a bouquet for it. But let’s be real, nothing compares to the madness of Valentine’s Day. It’s like the whole town suddenly develops a serious case of “flower fever.”

“Rhonda,” Kim will say, her eyes wide with a mischievous glint, “you’re on delivery duty!” And that’s my cue. It’s time to load up and get delivering!

I grab a cooler overflowing with arrangements, making sure to secure them with as many “floral transport delivery sponges” as humanly possible. You’d think we’d have a lifetime supply after Valentine’s Day, but somehow, we always seem to need more.

Deliveries are an adventure. You never know what you’re going to encounter. Once, a particularly enthusiastic dog decided our delivery van was his new favorite chew toy. Another time, we had to politely but firmly shoo a flock of curious chickens off the driveway of a farm.

And let’s not forget the time a rogue rooster decided to stage a one-bird protest against our presence. “Just breathe and smell the roses Kim would say, trying to stifle a laugh. And you know what? She’s right.

Even amidst the chaos, there’s always beauty. The smiles on people’s faces when they receive their stunning arrangements are priceless. The sheer joy of delivering a little bit of happiness to someone’s doorstep makes it all worthwhile any time of the year.

Of course, there are challenges. Coordinating deliveries for dozens of addresses can feel like solving a complex puzzle. It takes a village, and I mean that literally.

Our family and friends become honorary delivery drivers, navigating the streets of Murfreesboro with a mix of enthusiasm and mild panic. Sometimes you are so busy delivering you forget about filling up the gas tank.

There are those times when you are so busy getting from place to place that you forget to grab something for breakfast or lunch. Our GO TO is to grab a few coffees and doughnuts.

But despite the occasional near-miss with a runaway goat or a surprise encounter with a grumpy goose, we always manage to deliver on time, on schedule and sometimes we encounter the coolest pets that just know how to chill. And that’s something to celebrate.

So, if you’re ever in Murfreesboro, stop by Veda’s. We’d love to create a beautiful arrangement for you. And who knows, maybe you’ll even get to witness one of our legendary delivery escapades firsthand.

Just try not to laugh too hard at my attempts to keep a dozen roses from toppling over. Happy delivering!

 

Ah, June 2017—a month etched in my memory as the dawn of a dream. That was the month we flung open the doors of Veda’s Flowers & Gifts, our charming little flower shop on the Murfreesboro historic public square.

Back then, the square was our canvas, and every visitor was a brushstroke. We greeted each customer with open arms, handed them a smile to-go, and cheekily asked for their email addresses because what’s a shop without a newsletter, right?

When Veda’s was new, the flow of customers was more of a trickle than a flood. But, oh, how we made the most of it! Between arranging bouquets and adjusting the displays, I busied myself creating a Facebook business page and an Instagram account for Veda’s.

My vision was simple: showcase our little shop’s personality through daily posts that could charm the socks off anyone scrolling through. I set ambitious goals for myself—500 Facebook followers and 1,000 Instagram followers within six months.

As the weeks rolled by, our Instagram gained momentum. I’d post pictures of vibrant bouquets, quirky gift arrangements, and behind-the-scenes antics.

Around the 600-follower mark, Brian, my husband, suddenly took an interest in my social media obsession. I should have been suspicious, but I chalked it up to his supportive nature.

Enter: Murfreesboro Square Shops

A week or so later, my sister Kim and I noticed a peculiar Instagram account named “Murfreesboro Square Shops.” It seemed dedicated to showcasing local businesses around the square, and to our surprise (and delight), they appeared to have a soft spot for Veda’s.

This mysterious account shared our posts at a rate of three to one compared to other shops. It was as if we had a secret admirer! Naturally, we wanted to thank this benevolent promoter. I asked Brian, my friends, and even the neighboring shopkeepers if they knew who ran the account.

All responses were variations of, “No idea, but they sure do like you!” Over the weeks, this “secret admirer” continued their campaign, boosting our posts at what became a 4:1 ratio. I was flattered, albeit curious.

The Plot Thickens

By the time our Instagram account hit 850 followers, Murfreesboro Square Shops had amassed 770 followers of its own. The account’s devotion to Veda’s was becoming a hot topic among the ladies of the square. “Rhonda, who is this Murfreesboro Square Shops? They’re practically your fan club!” they’d ask. I could only shrug and laugh, equally amused and mystified.

One Saturday, while driving back to Murfreesboro from visiting my Uncle Billy in west Nashville, the mystery took an unexpected turn. Brian was driving, and I was, as usual, glued to my phone, crafting an Instagram post for Veda’s.

“How’s it going?” Brian asked casually. “Great,” I replied, not looking up. “I’m almost at 1,000 followers—968 to be exact.” A few minutes later, Brian asked again, “How many followers does Murfreesboro Square Shops have?” I checked and replied, “1,012.” Brian grinned but said nothing.

Another minute passed before he blurted, “I know who runs Murfreesboro Square Shops!” I looked at him, wide-eyed. “Who is it?” With a sheepish chuckle, he confessed, “It’s me!”

The Secret’s Out

To say I was floored would be an understatement. Brian went on to explain that he’d created Murfreesboro Square Shops as a playful experiment and a way to help promote Veda’s Flowers & Gifts. He’d challenged himself to see if he could grow his Instagram account faster than Veda’s Instagram account, despite a disadvantage late start.

It had been a secret race to 1,000 followers all along! Apparently, keeping this secret wasn’t easy for Brian. He’d enlisted our niece Chloe and our daughter Aleia as accomplices knowing this secret from almost the beginning. Together, they all orchestrated the ultimate social media surprise sneak attack.

The Aftermath

I couldn’t help but laugh at the absurdity of it all. Brian’s prank had not only entertained him for weeks but had also provided priceless publicity for Veda’s. By the time Murfreesboro Square Shops hit 1,000 followers, our shop wasn’t far behind, and the buzz it generated among our fellow business owners was icing on the cake.

Today, Murfreesboro Square Shops sits at a respectable 2,721 followers. Though the account has gone dormant, Brian assures me it’ll spring back to life soon. As for Veda’s, we’re thriving—not just because of our beautiful flowers and gifts but because of the love and creativity that went into building our presence, both online and in the community.

 

A Family Story for the Ages

Looking back, I can’t help but smile at the memory of Brian’s little social media experiment. What started as a playful challenge turned into a cherished family story that we’ll laugh about for years to come.

So, yes, I’ll admit it: Murfreesboro Square Shops won the race to 1,000 followers. But the real victory? The joy, laughter, and love that went into the journey.                                                                                                                                                                                        And if you’re reading this, Brian—thanks for being my biggest cheerleader, my secret admirer, and, above all, my partner in life.                                                                                                                                                                                                                              Here’s to more laughs, more flowers, and maybe a rematch on Instagram one day.

 

 

The cherry trees were about ready to flower, a gentle breeze was rustling through the leaves. It was a picture-perfect April morning in Tennessee. It was time to leisurely enjoy a good cup of coffee on the backyard patio in the warmth of the spring sunshine. I could hear the waterfall splashing down of our Koi fishpond that was nearby steps away. The birds were chirping away without pause. Our flowerbeds were alive with vibrant colors. It was a welcomed change after a long winter. The time was now to put down on paper some ideas that I have been thinking about.

 

As she continued to sip on and enjoy her morning coffee, her gaze drifted to the vibrant impatiens bursting with multiple colors in her flowerbeds. On the white patio table was a yellow legal pad and a pen to jot down some ideas that she had been pondering lately.

 

Rhonda had recently thought about becoming an entrepreneur, to create something of her own. Her husband, Brian, was himself already a successful entrepreneur, creating a service business years earlier and she admired his drive and determination. But could she, Rhonda, with her more reserved nature, truly make it happen?

 

She grabbed a pen and a yellow legal pad, the familiar scribble of the pen against the paper created a grounding presence. “What if,” she mused, “I started a flower shop?” The idea bloomed in her mind, taking root and growing stronger with each passing thought.

 

A Family Affair: Turning Dreams into Daisies

Rhonda envisioned a shop filled with the vibrant colors and intoxicating aromas of fresh flowers. Not just any flower shop, but a haven where beauty and community intertwined. A place where families could find the perfect arrangement for any occasion, from joyous celebrations to heartfelt condolences.

 

She quickly realized that this wasn’t just a personal endeavor; it could be a family affair. Her mother, Pat, retired and eager to stay active, would be a valuable asset. Her sister Kim, always enthusiastic to participate with family projects, would be an invaluable partner. And her sister Vickie, a talented floral designer, could provide invaluable expertise.

 

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