Downtown After 5: Where the Holidays Begin and the Square Sparkles

Unwrap Your Holiday Spirit at Downtown After 5: Holiday Edition in Historic Downtown Murfreesboro

The glow of twinkle lights, the sound of laughter echoing off brick storefronts, and the scent of fresh evergreens in the air—it must be the start of the holiday season in downtown Murfreesboro!

Here at Veda’s Flowers & Gifts, the Little Flower Shop on the Square, we can already feel the excitement building for one of our favorite nights of the year: Downtown After 5: Holiday Edition on Friday, November 14th, 2025, from 5–8 p.m.

 

This annual tradition brings together families, friends, and neighbors to celebrate everything we love about the holidays—community, creativity, and that unmistakable small-town sparkle.

So grab your scarf, gather your loved ones, and come experience a night where the holidays truly begin right here in the heart of Murfreesboro.


🎁 The Magic of Downtown After 5

There’s something simply special about being downtown when the first holiday lights come on. The storefronts glow with garlands and wreaths, the music hums softly in the background, and the entire square feels like it’s stepped right out of a Christmas card.

Check out our Facebook links for some Downtown After 5 special promotions we have tonight!

Downtown After 5: Holiday Edition isn’t just another shopping night—it’s the official kickoff to the most wonderful time of the year.

From unique holiday décor and handmade gifts to live entertainment, food, and local shopping, this event captures the warmth and joy of Murfreesboro’s holiday spirit in one unforgettable evening.

Here at Veda’s Flowers & Gifts, we’re dressing the shop in its holiday best—from glittering poinsettias and evergreen wreaths to sparkling ornaments and cozy seasonal scents.

Our windows will be glowing with festive arrangements, and our team will be ready to greet you with holiday smiles, warm cocoa, and a few delightful surprises!


🌸 Step Inside the Little Flower Shop on the Square

As you stroll around the historic square, we invite you to step inside our little corner of holiday magic. This year, our theme is “Bloom Where You’re Gifted,” celebrating the beauty of giving thoughtfully and locally.

Inside you’ll find:

  • Fresh Christmas Florals bursting with red roses, white lilies, and winter greens.

  • Custom Wreaths adorned with ribbons, berries, and pinecones—each one handcrafted with love.

  • Stocking Stuffers & Sweet Surprises like candles, ornaments, mini arrangements, and keepsakes.

  • Locally Sourced Gifts perfect for friends, teachers, and holiday hosts.

 

We believe that every bouquet, ornament, or little wrapped package carries more than just beauty—it carries meaning. When you shop small, you’re helping a neighbor, supporting a dream, and keeping the heart of Murfreesboro beating bright.


🎶 Music, Lights & Merriment All Around

As evening falls on November 14th, the Square will come alive with the sights and sounds of the season.

Local musicians will fill the air with carols, restaurants will spill out the smells of delicious dinners, and shoppers will wander between boutiques with cocoa in hand, laughter echoing between historic buildings that have stood for generations.

There will be holiday photo ops, family-friendly activities, and that unmistakable downtown glow that reminds us why we love living here.

Whether you’re hunting for the perfect Christmas décor, browsing for one-of-a-kind gifts, or simply soaking in the small-town magic—this is the night to be downtown.


🕯️ The Spirit of Shopping Small

Every purchase you make downtown—whether it’s a bouquet from us, a meal from a local café, or a handmade ornament from a nearby artisan—stays right here in our community. It helps keep our historic square thriving and our neighbors flourishing.

At Veda’s Flowers & Gifts, we’re proud to be part of Murfreesboro’s story. We see firsthand how supporting small businesses creates ripples of joy that extend far beyond the holidays.

When you choose to shop local, you’re investing in friendships, families, and the very heartbeat of our town.

This year, more than ever, we’re thankful for the customers who make it possible for little shops like ours to continue blooming.

You’ve shared your stories, your smiles, and your traditions with us all year—and now it’s our turn to give back through festive beauty, joyful service, and heartfelt community spirit.


🏙️ Why Downtown Murfreesboro Shines Brighter Every Year

Historic downtown Murfreesboro isn’t just a shopping district—it’s a gathering place. It’s where childhood memories are made, where proposals are whispered under lampposts, and where friends meet for cocoa after a chilly evening stroll.

Each year, Downtown After 5: Holiday Edition grows a little brighter because of you. Families come early to watch the lights turn on. Couples hold hands as they wander through twinkling streets. Kids press their faces against frosted windows, wide-eyed at all the sparkle and color.

We’re proud to be part of this tradition—a place where the holidays come to life, one flower and one smile at a time.

🎄 Holiday Highlights Not to Miss

Here are just a few things we’re most excited about this year:

🛍️ Shop Local Specials: Many downtown businesses (including us!) will have exclusive one-night-only sales and giveaways.
🍫 Treats & Tastings: Sample delicious sweets and beverages as you stroll the square.
🌟 Window Wonderland: Take a walk and enjoy the magical holiday displays lighting up downtown.
📸 Photo Opportunities: Capture the moment with sparkling lights, decorated storefronts, and smiling faces.

And of course—stop by Veda’s Flowers & Gifts to take in our holiday displays, shop our new seasonal collections, and maybe find that perfect something that makes a loved one’s eyes light up.


❤️ From Our Hearts to Yours

For us at Veda’s Flowers & Gifts, this season is about more than garlands and gifts. It’s about gratitude—for this community, for our customers, and for the chance to be part of your celebrations year after year.

We love seeing familiar faces stop in to pick up poinsettias for the mantle, wreaths for the front door, or fresh arrangements to brighten a family gathering.

Each purchase reminds us that we’re not just a shop—we’re part of your traditions, part of your holidays, and part of what makes downtown Murfreesboro so special.

The city of Murfreesboro always shows up in the most heartwarming way to support the local businesses on our historic downtown Square. It’s one of the reasons this community feels less like a city and more like a family.

Every familiar face, every new visitor, every shared conversation becomes part of the friendships we treasure—friendships built with individuals and families big and small who make downtown feel like home. “Downtown After 5” captures that spirit beautifully, bringing out the best of the best in local talent, creativity, and community pride.

And this special pre-Christmas edition is just a prelude to what’s coming very soon—one of Murfreesboro’s most loved holiday traditions that transforms the Square into a scene straight out of a Christmas storybook.

So come share a smile, find a gift, warm your hands with a cup of cheer, or simply enjoy the magic of being together. Because here in The Little Flower Shop on the Square, we believe the holidays bloom brightest when shared with friends.


On the first Friday night of December, our community gathers around the historic Rutherford County Courthouse for one of the most cherished celebrations of the season—the annual lighting of the Rutherford County Christmas tree, presented by Middle Tennessee Electric.

Main Street Murfreesboro brings this tradition to life each year with joyful entertainment, heartfelt caroling, and a festive atmosphere that fills every corner of the Square.

Families bundle up, neighbors greet one another, and children wait with wide eyes for the moment Santa arrives.

 

The evening is full of classic small-town Christmas charm. Arrive early to enjoy dinner at one of downtown’s local restaurants, visit the live nativity, shop in unique small businesses, and take part in FREE kid-friendly activities and carriage rides beginning at 6:00 PM.

At 6:30 PM, the stage comes alive with an hour-long program featuring choir music, dancing, acting, and community performers.

The highlight, of course, is Santa himself stepping forward to help light the tree—an unforgettable moment that makes the Square glow with holiday spirit.

After the tree is lit, the celebration continues. From 7:30 to 8:30 PM, Santa heads inside the courthouse for free photos, while families continue to wander the Square enjoying entertainment, treats, and twinkling lights.

It’s a Christmas tradition for Murfreesboro—one that brings generations together—and we hope you and your family will be part of the festivities.

Please note: Parking in the Public Square will be closed at 5:00 PM. Convenient parking is available at the Civic Plaza and County Judicial parking garages.

Stay tuned—because the most magical days of the season are just ahead!

 


🌟 Mark Your Calendar!

Event: Downtown After 5: Holiday Edition
Date: Friday, November 14th, 2025
Time: 5:00 p.m. – 8:00 p.m.
Location: Historic Downtown Murfreesboro

Bundle up, bring the whole family, and get ready to unwrap your holiday spirit. Let’s fill the square with laughter, lights, and love—and make this holiday season one to remember.

Because when the lights twinkle, the cocoa’s warm, and the flowers are fresh from Veda’s, you’ll know you’re right where you belong…


Downtown After 5—where the holidays begin and the square sparkles!


Boo-tiful Bouquets: Spooky but Sweet Halloween Arrangements

When the late October wind rustles through the trees and the courthouse clock strikes three, you can feel it — Halloween magic has arrived on the Historic Murfreesboro Square. The air is alive with laughter and the crunch of fallen leaves, as families stroll past the old brick storefronts glowing in amber light.

Jack-o’-lanterns grin from shop windows, black cats stretch lazily in the sun, and the faint scent of caramel apples drifts through the air. It’s that time of year when Murfreesboro transforms from charming to charmingly spooky.

If that’s not enough to get you started, let me tell you firsthand that our annual Trick or Treat on the Square has already started downtown and the costumes are fantastic!

And no place celebrates the season better than Veda’s Flowers & Gifts, the little flower shop on the square that turns into a blooming Halloween wonderland every October.

From the moment you step inside, you’re greeted by the scent of cinnamon and clove, twinkling orange lights, and bouquets bursting with pumpkins, mums, and mysterious midnight blooms.

Every corner of the shop feels like a page out of a fairy tale — one where witches prefer wildflowers, and even ghosts stop to admire a good bouquet.

The shop’s transformation isn’t just visual; it’s emotional. It captures the nostalgia of small-town autumn — the kind where neighbors wave across the square, children giggle beneath witch hats, and shopkeepers greet you with candy and a smile.

Veda’s Flowers embraces that feeling of togetherness and turns it into art. Each floral arrangement tells a story: a pumpkin patch under moonlight, a cauldron bubbling with beauty, or a garden that’s more magical than menacing.

This season, Veda’s is brewing up “Boo-tiful Bouquets” — floral creations that are spooky, sweet, and full of hometown heart.

Whether you’re hosting a costume party, decorating your home for trick-or-treaters, or preparing to join the big Trick or Treat on the Square, these Halloween-inspired designs are ready to dazzle.

From bold black roses to pumpkin vases overflowing with golden mums, every bouquet captures the wonder of October and the warmth of Murfreesboro’s favorite fall tradition

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👻 Join Us for Trick or Treat on the Square!

🎃 Trick or Treat on the Historic Rutherford County Square
🗓 October 31st | 3:00 PM – 5:00 PM
📍 Murfreesboro Public Square, Murfreesboro, Tennessee
💰 Admission: FREE!

 

Join us for a safe, family-friendly evening as local businesses — including Veda’s Flowers & Gifts — welcome you to trick or treat around the charming public square. Bring your children in costume, explore the beautifully decorated shops, and gather plenty of candy and treats.

🎃 Howl-oween Fun at The Little Flower Shop on the Square! 🐾

The spirit of Halloween is in full bloom here at Veda’s Flowers & Gifts, and we’re wagging our tails with excitement to be part of this year’s Annual Howl-oween Trick-or-Treat event!

From October 28th through November 1st, our beloved downtown square will be buzzing with costumed canines and their favorite humans, trotting from shop to shop for treats, prizes, and tail-wagging fun. Check out how cool Max, our shop dog is!

As one of the official treat locations, Veda’s is ready to greet every furry visitor with a smile, a bowl of fresh water, and a crunchy dog bone—because we believe every good boy and girl deserves a little something special!

When you and your pup stop by our cozy corner at 27 S. Public Square, you’ll not only find beautiful fall bouquets and spooky-season décor, but a team of dog lovers who treat pets like family.

We’ve made it a tradition to always keep a water bowl out front and a stash of dog treats behind the counter.

Whether it’s a golden retriever in a pumpkin costume or a tiny dachshund dressed as Dracula, each pup that visits gets the same warm welcome—and maybe even a few extra belly rubs!

With all the Pink Ladie’s and T-Bird’s walking around the Square it looks like a GREASE convention going on here, doesn’t it?

Don’t forget to mark Veda’s on your Howl-oween Treat Map, along with other participating pet-friendly businesses around town.

Visit at least four locations and return your completed map to Doggie’s Day Out by November 1st at noon for a chance to win a $100 Visa Gift Card and other paw-some prizes.

It’s a fun way to explore Murfreesboro, support local shops, and make unforgettable memories with your four-legged friends.

So, grab your leash, slip on your costume, and join the Howl-oween adventure! From pumpkins to petals and paws to prizes, Veda’s Flowers & Gifts – The Little Flower Shop on the Square is ready to make your spooky stroll extra sweet. 🌸🐶💀

Come enjoy a spooktacular evening for the whole family! You’ll see creative scarecrows, festive storefronts, and smiling faces all around as the square becomes a scene straight out of a storybook Halloween night.

🚧 Road closures begin at 3:00 PM at all entrances to the downtown square for pedestrian safety:

  1. Spring Street to East Main Street

  2. West College Street to North Maple Street

  3. South Walnut Street to West Main Street

  4. East Vine Street to South Church Street

  5.  

Please move vehicles from the public square before 3:00 PM to keep everyone safe.

 


🕸️ The Magic of Halloween Florals

 

While others may think of cobwebs and candy corn, at Veda’s Flowers & Gifts, Halloween means creativity in full bloom.

Each year, the design team transforms everyday flowers into hauntingly beautiful works of art — witchy, whimsical, and full of fall flavor.

With accents like pumpkin vases, black feathers, and deep jewel tones, their arrangements capture the balance between spooky and sweet.

“October is when flowers get to play dress-up,” Veda laughs. “We mix autumn warmth with Halloween mischief — the result is always magical.”


🧙‍♀️ This Year’s Top 5 “Boo-tiful Bouquets”

Whether you’re setting the scene for a costume party or looking for the perfect hostess gift, these five spellbinding arrangements are sure to be the talk of the town.


🌕 1. The Witch’s Garden

 

An enchanting mix of purple roses, black calla lilies, and amethyst mums rises dramatically from a black cauldron-style vase. Curly willow twigs add a touch of twisted magic.

Vibe: Mystical and elegant.
Perfect for: Dining tables or Halloween weddings.
Veda’s Tip: Add a sprig of rosemary for a natural fragrance that wards off “tricks.”


🎃 2. Pumpkin Patch Party

 

Bright and cheerful, this crowd favorite features sunflowers, orange gerbera daisies, and golden mums bursting from a real pumpkin vase.

Vibe: Cozy, classic, and family-friendly.
Perfect for: School events, porch displays, or dinner tables.
Veda’s Tip: Pop in a flameless candle for a glowing effect after dark!


🕯️ 3. Phantom of the Flowera

 

A hauntingly romantic arrangement of ivory carnations, black roses, and dusty eucalyptus, wrapped in sheer tulle and tied with a satin bow.

Vibe: Vintage gothic glamour.
Perfect for: Masquerade parties or moody October weddings.
Veda’s Tip: Pair with silver candleholders or antique glassware for an eerie elegance.


🍬 4. Trick-or-Treat Trellis

 

A whimsical blend of orange lilies, purple daisies, and candy-corn-colored chrysanthemums arranged in a vase filled with sweets.

Vibe: Playful and colorful.
Perfect for: Offices, classrooms, or kids’ parties.
Veda’s Tip: Replace the candies every few days — it keeps both your bouquet and your trick-or-treaters happy!


🌹 5. The Midnight Rose

 

Classic red roses meet dark velvet foliage in this moody masterpiece. Subtle glittered cobwebs shimmer in candlelight.

Vibe: Dark romance.
Perfect for: Date nights, Halloween anniversaries, or dramatic décor.
Veda’s Tip: Place near dim lighting for a romantic glow worthy of Dracula’s castle.


🦇 Spooky Style for Every Gathering

 

Halloween gatherings don’t need to be frightful to be festive. With the right floral touches, your home can transform into a haunted harvest haven.

Here are a few decorating tips from Veda’s team of floral magicians:

🕯️ Centerpieces That Cast a Spell

Use arrangements like The Witch’s Garden or The Midnight Rose as dining focal points. Surround with small pumpkins, faux ravens, or tea lights.

🌻 Porch Power

Pair a Pumpkin Patch Party bouquet with corn stalks, hay bales, and friendly scarecrows. It’s an instant “welcome witches” moment!

🧛 Photo-Op Corners

Design a “Boo-tanical Backdrop” with vines, orange blooms, and a skeleton holding a bouquet. Guests will love taking photos!

🕸️ Haunted Hues

Play with colors — orange, purple, black, and green — for an instantly festive palette. Add gold for extra enchantment.


🏛️ Haunted History on the Murfreesboro Square

 

The Murfreesboro Public Square has a long tradition of storytelling and celebration. During October, the square becomes a living postcard — twinkling lights, costumed families, and small businesses decked out in their Halloween best.

Locals and visitors alike gather for the Trick or Treat on the Square, where children collect candy and adults admire the autumn décor.

Veda’s Flowers & Gifts joins the fun by decorating its windows with pumpkins, black lace, and whimsical floral ghosts that “float” in the display.

“It’s one of our most favorite times of fall season,” says Rhonda. “You can feel the joy and imagination in the air — it’s what our shop is all about.”


🕯️ Frightfully Fun Floral Add-Ons

Want to make your Halloween bouquet even more spellbinding? Veda’s offers seasonal extras that bring your design to life:

  • Mini Pumpkin Picks 🎃

  • Glow-in-the-Dark Roses 💡

  • Spiderweb Ribbons & Witch Hat Accents 🕸️

  • Cinnamon Broomsticks 🌾

  • Candy Vase Fillers 🍬

Each arrangement can be customized for your Halloween party, gift, or centerpiece.


💐 Behind the Magic: The Floral Workshop

 

Behind every Boo-tiful Bouquet is a team of creative florists working their autumn magic. The scent of cinnamon and clove fills the air as pumpkins are polished, ribbons are curled, and flowers are trimmed to perfection.

This year’s inspiration came from Murfreesboro’s own fall scenery — the red maples, golden sunsets, and historic brick storefronts of the downtown square.

“Every arrangement tells a story,” says one designer. “Whether it’s a witch’s cauldron or a pumpkin centerpiece, our goal is to make people smile.”


🎃 Halloween at the Little Flower Shop

 

Step into Veda’s Flowers & Gifts this October and you’ll find a spellbinding scene:

  • Pumpkins overflowing with flowers

  • Glittering spiderweb wreaths

  • Themed gift baskets and Halloween candles

  • Fragrant potpourri, spooky bows, and warm lighting

Outside, the windows glow with festive displays that stop trick-or-treaters in their tracks. Inside, the laughter of families fills the air as they pick up bouquets and candy before heading out to join the fun.


🧡 Celebrate Halloween, Support Local

Halloween on the Square isn’t just about costumes and candy — it’s a celebration of community spirit. When you shop at local businesses like Veda’s Flowers & Gifts, you’re helping to keep the heart of Murfreesboro thriving.

As you stroll the square this October 31st, make sure to:

  • Visit decorated storefronts

  • Say hello to the friendly shopkeepers

  • Snap photos of the creative scarecrows

  • Stop by Veda’s for your Halloween bouquet and a treat or two!

 


🌙 Visit Veda’s Flowers & Gifts This Halloween

📍 Veda’s Flowers & Gifts
Historic Murfreesboro Square, Murfreesboro, Tennessee

Come see why everyone’s talking about the Boo-tiful Bouquets of Murfreesboro. Whether you’re shopping for flowers, gifts, or just soaking in the Halloween spirit, you’ll find plenty to love at the little flower shop that keeps the square blooming all year long.


🕸️ Final Thought

Halloween is a season of imagination, laughter, and community — and there’s no better place to experience it than right here on the Historic Rutherford County Square.

So put on your costume, grab your candy bag, and stop by Veda’s Flowers & Gifts for a little extra magic. Because in Murfreesboro, even the flowers know how to celebrate Halloween.

🎃👻 Happy Halloween from all of us at Veda’s Flowers & Gifts! 👻🎃

 

Wine, Roses & Rutherford Pride: Our Night at Wine Around the Square

If there’s one night every fall when Murfreesboro truly sparkles, it’s Wine Around the Square live event downtown on our historic public square— that magical evening when music, food, spirits, laughter, and pink ribbons fill our beloved downtown. It starts from the first pour to the final song, it’s not just about tasting fine wines — it’s about tasting the goodness of community.

And for us at Veda’s Flowers & Gifts, affectionately known by many as “the little flower shop on the square,” it was a night to remember — full of friendship, generosity, and yes… hundreds of long-stem roses that found new homes in the hands of smiling guests.


🍷 What is “Wine Around the Square”?

If you’re new to Murfreesboro or just haven’t yet experienced this incredible event, Wine Around the Square (WATS) is a progressive wine and spirits-tasting celebration that winds its way through the charming shops and restaurants of Historic Downtown Murfreesboro.

Each stop offers something special — from fine wines and cocktails to small bites, live music, and warm welcomes from local business owners.

But what makes it truly beautiful is its purpose:

All proceeds go to the Ascension Saint Thomas Rutherford Foundation’s Power of Pink Fund, supporting breast cancer awareness, prevention, and care right here in Rutherford County.

 

The program funds mammograms, screenings, diagnostics, ultrasounds, and MRI scans. It helps cover transportation and lodging for patients during treatment, and even supplies life-saving equipment. In short — every glass raised helps save lives.

A special shoutout goes to Stones River Total Beverages, who provide all the wine and spirits each year, making the event possible for thousands of attendees and dozens of downtown businesses.


🌹 “That Little Flower Shop on the Corner”

This year, our shop was buzzing long before the first cork popped. 

We had volunteers working behind the counter, serving up bubbly spritzers to the steady stream of guests making their way around the square. These four lovely ladies were so much fun to be around.

The energy was contagious — laughter, conversation, and the sound of clinking glasses, cups and wine tumblers filled the crisp October air.

Before the evening even hit full swing, we’d handed out 200 plus long-stem roses to the ladies visiting our shop. Each rose carried a simple message: You’re beautiful, you’re strong, and you’re appreciated.

 

The reactions? Absolutely priceless.

We’ll never forget the moment two women walked by our storefront, one holding her rose like a trophy. Her friend gasped and asked,

“Oh my gosh, where did you get that beautiful rose?”

She smiled and pointed down the street, saying, “Down there — at that little flower shop on the corner.”

We chuckled to ourselves. Close enough, we thought. Around here, we’re known as “The Little Flower Shop on the Square.” And on nights like this, it feels like every petal we give out helps our town bloom just a little brighter.


🎶 A Toast to Good Music and Good Company

The heartbeat of the night pulsed from the main stage where the Mixtape ’80s Tribute Band played one crowd favorite after another. Their selections all night long was a blast to the past.

Neon lights reflected off wine glasses as couples danced in the street. You could almost feel time rewind to the days of big hair, cassette tapes, and rock ballads.

“Don’t Stop Believin’” echoed around the courthouse square — and honestly, how perfect is that for an event that’s all about hope and perseverance?

We loved watching our fellow shop owners and restaurant partners having a blast, too. From The Alley on Main to Clay Pit and Tennessee Craft Butchers, every business brought their A-game. The food smelled divine, the drinks sparkled, and every corner of downtown felt alive.

As the night went on, we took turns sneaking out to visit our neighbors’ stations, tasting a few wines and chatting with friends old and new.

It’s one of our favorite parts of the evening — supporting one another, laughing together, and seeing just how far this event has come since it first began.


💗 The Heart Behind the Event: The Power of Pink

While Wine Around the Square is an absolute blast, the true heart of the evening is the Power of Pink Fund — and its mission is deeply personal to so many in our community.

This year marked the 14th annual Wine Around the Square, and it continues to be Rutherford County’s premier fundraiser in the fight against breast cancer.

Since its inception, this event has raised more than $2 million, funding over 24,000 mammograms, distributing 779 breast cancer education books, and — just in 2024 — providing 639 rides to and from treatment.

Those numbers represent more than statistics — they’re stories of mothers, daughters, sisters, and friends who were given the chance to fight, heal, and thrive thanks to the generosity of this community. And that’s something worth raising a glass to.


🩷 Honoring a Visionary: Patty Marschel

This year’s event was dedicated to Patty Marschel, a beloved Murfreesboro resident and community leader whose compassion helped turn Wine Around the Square into what it is today.

Nearly two decades ago, Patty hosted a simple gathering with friends — a wine and cheese evening inspired by her best friend’s breast cancer diagnosis.

What began as a small show of support has since grown into a signature event that now draws thousands of people and spans multiple city blocks.

Patty’s vision, passion, and commitment have made a profound difference.

She has served on the Ascension Saint Thomas Rutherford Hospital Board of Directors for 19 years, becoming its first female chair two years ago.

Through her leadership and community engagement, she’s helped expand access to care, grow the Power of Pink Fund, and bring a second mobile mammography coach to serve 26 counties across Middle Tennessee.

And perhaps most inspiring of all — her best friend Susan Loyd, whose diagnosis sparked the very first fundraiser, is now a 20-year breast cancer survivor. Their friendship remains the heartbeat of this cause.

When Patty says, “It is not me. It’s the people like Charlie and PJ Patel and the Stones River Total Beverages team who donate all the wine and spirits, the 150+ volunteers who give their time, and the local businesses who support us,” we can’t help but nod in agreement.

Because it’s true — this community shows up for one another. And we’re proud to be one of the local shops standing shoulder to shoulder in that effort.


🥂 Cheers to Community

The thing we love most about Wine Around the Square is how it blends celebration with purpose.

Yes, there’s wine. Yes, there’s music. But beneath it all, there’s this current of compassion and shared pride that makes Murfreesboro such a special place to live and work.

From the early-evening VIP party to the lively crowd dancing under the courthouse lights, the energy is pure joy. We met visitors from all over the county (and even a few from out of state!) who couldn’t stop talking about how friendly and welcoming our downtown is.

Many were return guests who remembered visiting our shop in previous years. One even told us, “I still have the rose you gave me last year — I dried it and kept it in a vase.”

Moments like that remind us why we do what we do.


💐 Reflections from the Team at Veda’s Flowers

As the evening wound down and the last few spritzers were served, our team stood outside the shop watching the glow of string lights and hearing the faint echoes of the band’s final encore.

We couldn’t help but feel grateful — for our neighbors, our customers, and everyone who supports this incredible event.

Every year, Wine Around the Square gets a little bigger, a little brighter, and a little more impactful.

And every year, we’re honored to be part of it — representing small businesses, spreading joy through flowers, and cheering for those who fight breast cancer with courage and grace.


🌸 Until Next Year…

So, here’s to the women we celebrate, the survivors we honor, and the community we love.

Here’s to Patty Marschel and her enduring vision, to Ascension Saint Thomas Rutherford Foundation for its tireless work, to Stones River Total Beverages for keeping the glasses full, and to everyone who walked the square with purpose and pride.

And, of course, here’s to the many hands that helped make the night unforgettable — from volunteers to musicians, from restaurant chefs to business owners, from rose-givers to rose-receivers.

We can’t wait to see what next year brings. We’ll be here — at that little flower shop on the square — ready with fresh blooms, friendly faces, and maybe a few more surprises up our sleeves.

Until then, keep raising your glasses, your hopes, and your hearts. Because together, we make Murfreesboro shine.


🌷 About the Event

Event: 14th Annual Wine Around the Square
Date: Saturday, October 25
Location: Historic Downtown Murfreesboro
Hosted by: Ascension Saint Thomas Rutherford Foundation
Benefiting: The Power of Pink Fund
Entertainment: Mixtape – 1980s Tribute Band
Catering: The Alley on Main, Clay Pit, Tennessee Craft Butchers
Beverage Partner: Stones River Total Beverages


💞 About the Cause

The Power of Pink Fund supports:

  • Free and low-cost mammograms, diagnostics, and screenings

  • Transportation and lodging for patients during treatment

  • Educational resources and outreach

  • Mobile mammography coaches serving 26 counties

  • Life-saving medical equipment and patient care assistance

  •  


🌼 From All of Us at Veda’s Flowers & Gifts

Thank you for letting us be a part of your story, your smiles, and your celebrations — on this night and all year long. If you missed us this time, stop by anytime. Whether you need a single rose or a full bouquet, we’re here to brighten your day, right here on the square.

Here’s to love, laughter, and living beautifully — one flower at a time. 🌸🍷