The Little Flower Shop on the Square

Fresh Flowers, Fast Delivery

Posted on January 25, 2025 by admin

Okay, let me tell you, running a flower shop with my sister, Kim, is never dull. Veda's Flower & Gift Shop, nestled right here on the historic downtown square in Murfreesboro, Tennessee, is a whirlwind of color, fragrance, and, let's be honest, occasional chaos.

We get a lot of orders, and I mean a LOT. Birthdays, anniversaries, "just because" – you name it, we've got a bouquet for it. But let's be real, nothing compares to the madness of Valentine's Day. It's like the whole town suddenly develops a serious case of "flower fever."

"Rhonda," Kim will say, her eyes wide with a mischievous glint, "you're on delivery duty!" And that's my cue. It's time to load up and get delivering!

I grab a cooler overflowing with arrangements, making sure to secure them with as many "floral transport delivery sponges" as humanly possible. You'd think we'd have a lifetime supply after Valentine's Day, but somehow, we always seem to need more.

Deliveries are an adventure. You never know what you're going to encounter. Once, a particularly enthusiastic dog decided our delivery van was his new favorite chew toy. Another time, we had to politely but firmly shoo a flock of curious chickens off the driveway of a farm.

And let's not forget the time a rogue rooster decided to stage a one-bird protest against our presence. "Just breathe and smell the roses Kim would say, trying to stifle a laugh. And you know what? She's right.

Even amidst the chaos, there's always beauty. The smiles on people's faces when they receive their stunning arrangements are priceless. The sheer joy of delivering a little bit of happiness to someone's doorstep makes it all worthwhile any time of the year.

Of course, there are challenges. Coordinating deliveries for dozens of addresses can feel like solving a complex puzzle. It takes a village, and I mean that literally.

Our family and friends become honorary delivery drivers, navigating the streets of Murfreesboro with a mix of enthusiasm and mild panic. Sometimes you are so busy delivering you forget about filling up the gas tank.

There are those times when you are so busy getting from place to place that you forget to grab something for breakfast or lunch. Our GO TO is to grab a few coffees and doughnuts.

But despite the occasional near-miss with a runaway goat or a surprise encounter with a grumpy goose, we always manage to deliver on time, on schedule and sometimes we encounter the coolest pets that just know how to chill. And that's something to celebrate.

So, if you're ever in Murfreesboro, stop by Veda's. We'd love to create a beautiful arrangement for you. And who knows, maybe you'll even get to witness one of our legendary delivery escapades firsthand.

Just try not to laugh too hard at my attempts to keep a dozen roses from toppling over. Happy delivering!

A Funny Race of a Secret Admirer

Posted on January 25, 2025January 25, 2025 by admin

Ah, June 2017—a month etched in my memory as the dawn of a dream. That was the month we flung open the doors of Veda's Flowers & Gifts, our charming little flower shop on the Murfreesboro historic public square.

Back then, the square was our canvas, and every visitor was a brushstroke. We greeted each customer with open arms, handed them a smile to-go, and cheekily asked for their email addresses because what’s a shop without a newsletter, right?

When Veda's was new, the flow of customers was more of a trickle than a flood. But, oh, how we made the most of it! Between arranging bouquets and adjusting the displays, I busied myself creating a Facebook business page and an Instagram account for Veda's.

My vision was simple: showcase our little shop's personality through daily posts that could charm the socks off anyone scrolling through. I set ambitious goals for myself—500 Facebook followers and 1,000 Instagram followers within six months.

As the weeks rolled by, our Instagram gained momentum. I’d post pictures of vibrant bouquets, quirky gift arrangements, and behind-the-scenes antics.

Around the 600-follower mark, Brian, my husband, suddenly took an interest in my social media obsession. I should have been suspicious, but I chalked it up to his supportive nature.

Enter: Murfreesboro Square Shops

A week or so later, my sister Kim and I noticed a peculiar Instagram account named “Murfreesboro Square Shops.” It seemed dedicated to showcasing local businesses around the square, and to our surprise (and delight), they appeared to have a soft spot for Veda's.

This mysterious account shared our posts at a rate of three to one compared to other shops. It was as if we had a secret admirer! Naturally, we wanted to thank this benevolent promoter. I asked Brian, my friends, and even the neighboring shopkeepers if they knew who ran the account.

All responses were variations of, “No idea, but they sure do like you!” Over the weeks, this “secret admirer” continued their campaign, boosting our posts at what became a 4:1 ratio. I was flattered, albeit curious.

The Plot Thickens

By the time our Instagram account hit 850 followers, Murfreesboro Square Shops had amassed 770 followers of its own. The account’s devotion to Veda's was becoming a hot topic among the ladies of the square. “Rhonda, who is this Murfreesboro Square Shops? They’re practically your fan club!” they’d ask. I could only shrug and laugh, equally amused and mystified.

One Saturday, while driving back to Murfreesboro from visiting my Uncle Billy in west Nashville, the mystery took an unexpected turn. Brian was driving, and I was, as usual, glued to my phone, crafting an Instagram post for Veda's.

“How’s it going?” Brian asked casually. “Great,” I replied, not looking up. “I’m almost at 1,000 followers—968 to be exact.” A few minutes later, Brian asked again, “How many followers does Murfreesboro Square Shops have?” I checked and replied, “1,012.” Brian grinned but said nothing.

Another minute passed before he blurted, “I know who runs Murfreesboro Square Shops!” I looked at him, wide-eyed. “Who is it?” With a sheepish chuckle, he confessed, “It’s me!”

The Secret’s Out

To say I was floored would be an understatement. Brian went on to explain that he’d created Murfreesboro Square Shops as a playful experiment and a way to help promote Veda’s Flowers & Gifts. He’d challenged himself to see if he could grow his Instagram account faster than Veda’s Instagram account, despite a disadvantage late start.

It had been a secret race to 1,000 followers all along! Apparently, keeping this secret wasn’t easy for Brian. He’d enlisted our niece Chloe and our daughter Aleia as accomplices knowing this secret from almost the beginning. Together, they all orchestrated the ultimate social media surprise sneak attack.

The Aftermath

I couldn’t help but laugh at the absurdity of it all. Brian’s prank had not only entertained him for weeks but had also provided priceless publicity for Veda’s. By the time Murfreesboro Square Shops hit 1,000 followers, our shop wasn’t far behind, and the buzz it generated among our fellow business owners was icing on the cake.

Today, Murfreesboro Square Shops sits at a respectable 2,721 followers. Though the account has gone dormant, Brian assures me it’ll spring back to life soon. As for Veda’s, we’re thriving—not just because of our beautiful flowers and gifts but because of the love and creativity that went into building our presence, both online and in the community.

A Family Story for the Ages

Looking back, I can’t help but smile at the memory of Brian’s little social media experiment. What started as a playful challenge turned into a cherished family story that we’ll laugh about for years to come.

So, yes, I’ll admit it: Murfreesboro Square Shops won the race to 1,000 followers. But the real victory? The joy, laughter, and love that went into the journey. And if you’re reading this, Brian—thanks for being my biggest cheerleader, my secret admirer, and, above all, my partner in life. Here’s to more laughs, more flowers, and maybe a rematch on Instagram one day.

Flower Favorites – Loved By All

Posted on January 18, 2025January 18, 2025 by admin

Floral Icons: Beloved Blooms That Never Go Out of Style Flowers are timeless symbols of love, joy, and celebration. Their beauty transcends cultures and occasions, making them one of the most universally cherished gifts.

Whether you're looking to express your love, offer condolences, or simply brighten someone's day, the right flowers can speak volumes. But what makes certain flowers stand out as crowd favorites? Let’s explore the blooms that everyone adores and why sourcing your flowers from a florist ensures the highest quality.

Popular Flower Selections Loved By All

1. Roses

Roses are the quintessential symbol of love and passion. Available in a rainbow of colors, each hue carries its own meaning:

Red roses: Love and romance
Pink roses: Gratitude and admiration
Yellow roses: Friendship and joy
White roses: Purity and new beginnings

Their versatility makes them a favorite for anniversaries, weddings, and just-because moments. Florists often offer roses with larger blooms, richer colors, and longer stems compared to grocery store varieties.

2. Lilies

Elegant and fragrant, lilies are a symbol of renewal and purity. Asiatic and Oriental lilies are especially popular, with vibrant colors and intoxicating scents that elevate any bouquet. Lilies are perfect for birthdays, graduations, and sympathy arrangements, making them a perennial favorite.

3. Orchids

Exotic and sophisticated, orchids add a touch of luxury to any arrangement. With their intricate blooms and unique shapes, orchids symbolize strength, beauty, and refinement. Phalaenopsis orchids, in particular, are easy to care for and make stunning gifts that last longer than many other flowers.

4. Daisies

Cheerful and simple, daisies symbolize innocence and purity. Gerbera daisies, with their bold colors and large blooms, are a standout variety that brings a playful touch to any bouquet. They’re perfect for celebrating friendships and lighthearted occasions.

5. Sunflowers

Sunflowers radiate happiness with their bright yellow petals and towering stems. They symbolize adoration, loyalty, and longevity. Sunflowers are a favorite for summer events and add a vibrant, rustic charm to arrangements.

6. Peonies

Beloved for their lush, ruffled petals and sweet fragrance, peonies are synonymous with romance and prosperity. Available in soft pastels and bold hues, they’re a favorite for weddings and springtime bouquets.

7. Chrysanthemums

Known for their variety and longevity, chrysanthemums, or "mums," symbolize friendship, loyalty, and joy. They’re available in an array of colors and forms, from daisy-like blooms to intricate pom-poms.

8. Hydrangeas

Hydrangeas are loved for their voluminous clusters of flowers and soft, pastel colors. They symbolize gratitude and heartfelt emotions, making them a go-to choice for thank-you gifts and centerpieces.

9. Baby’s Breath

Though often considered a filler flower, baby’s breath adds a delicate, whimsical touch to any bouquet. Its tiny white blossoms symbolize everlasting love and purity, making it a staple in wedding arrangements.

10. Greens

No bouquet is complete without the lush greenery that ties it all together. Popular choices include eucalyptus, ferns, and ruscus, which add texture and depth to floral designs.

Why Florist Flowers Stand Out

When it comes to buying flowers, not all blooms are created equal. While grocery stores and big-box outlets like Sam's Club and Costco may offer convenience, the quality of their flowers often falls short of what you’ll find at a professional florist. Here’s why:

1. Superior Quality

Florists source their flowers from high-quality growers who prioritize freshness and sustainability. These blooms are often handpicked and handled with care to ensure they arrive in pristine condition. In contrast, flowers from grocery stores and big-box outlets are typically mass-produced, transported in bulk, and may sit in storage for days or weeks, compromising their freshness.

2. Expert Handling

Florists are trained professionals who know how to handle flowers to maximize their lifespan. They condition and hydrate blooms immediately upon arrival, ensuring they remain vibrant and healthy. At grocery stores, flowers are often left in basic water buckets without proper care, leading to quicker wilting.

3. Variety and Customization

Florists offer a wider selection of flowers, including unique and exotic varieties that are hard to find elsewhere. They can also customize arrangements to suit your preferences, ensuring your bouquet is as unique as your sentiment. In contrast, grocery store bouquets are pre-made and limited in variety, offering little room for personalization.

4. Artistic Design

Florists are skilled in the art of floral design. They create stunning arrangements that balance color, texture, and composition to tell a story. Grocery store bouquets often lack this artistry, relying on basic, cookie-cutter designs.

5. Freshness Guarantee

Because florists work directly with growers and order flowers as needed, their blooms are fresher and last longer. Many florists also offer a freshness guarantee, giving you peace of mind with your purchase. Grocery store flowers, on the other hand, may have a shorter shelf life due to prolonged storage and transportation.

6. Supporting Local Businesses

When you buy from a florist, you’re supporting a local business that’s invested in your community. Florists often participate in local events, fundraisers, and initiatives, making your purchase more meaningful.

How to Choose the Perfect Bouquet

When selecting flowers, consider the recipient's preferences, the occasion, and the message you want to convey. Here are some tips:

Consider the Occasion: Roses for romance, sunflowers for friendship, and lilies for sympathy.
Think About Color: Choose colors that reflect the recipient’s personality or the sentiment you wish to express.
Add a Personal Touch: Include a handwritten note or a unique element, like a favorite flower or keepsake.
Trust Your Florist: Share your vision, and let the florist’s expertise guide the final arrangement.

Conclusion

Flowers are more than just beautiful gifts; they’re expressions of emotion and thoughtfulness. Popular blooms like roses, lilies, orchids, and sunflowers have earned their place in our hearts for their timeless appeal and symbolic meanings.

By choosing a professional florist, you ensure that your flowers are of the highest quality, beautifully arranged, and guaranteed to leave a lasting impression.

So the next time you’re in need of a bouquet, skip the grocery store and visit your local florist. You’ll not only get better flowers but also the expertise and artistry that turn ordinary blooms into extraordinary gifts.

After all, when it comes to flowers, quality and care make all the difference.

Peek Within Our Shop: Creative Gift Ideas to Delight Anyone

Posted on January 16, 2025January 16, 2025 by admin

Welcome to Veda’s Flowers & Gifts, where creativity blossoms and every visit promises a delightful experience. Whether you’re shopping for a loved one, celebrating a special occasion, or simply indulging yourself, our shop is brimming with unique treasures to captivate anyone on your gift list.

With a wide variety of merchandise—from charming keepsakes to everyday essentials—we take pride in curating a collection that truly has something for everyone. Here’s a closer look at the gift ideas you’ll find in our store and why Veda’s is your go-to destination in Murfreesboro.

Coffee Cups and Tumblers: Everyday Companions with Personality

Who doesn’t love starting the day with a favorite cup of coffee or tea? At Veda’s, we offer an array of coffee cups and tumblers that blend practicality with personality. From quirky quotes and elegant designs to state-themed motifs and sports logos, these items make wonderful gifts for friends, family, or coworkers. Perfect for any beverage lover, our drinkware collection is designed to brighten mornings and add a touch of charm to daily routines.

Vases: The Perfect Complement to Fresh Blooms

As a flower shop, we know the importance of a beautiful vase. Our selection ranges from classic and minimalist designs to ornate and artistic creations. These vases are not only functional but also double as stylish home décor. Pair one with a bouquet of our fresh flowers for a gift that’s guaranteed to impress.

Wind Chimes: Musical Gifts for the Soul

Bring a touch of tranquility and melody to someone’s outdoor space with our stunning wind chimes. Whether it’s a gentle tinkle or a deep, resonant tone, these chimes are perfect for gardens, patios, or porches. They make thoughtful gifts for memorials, celebrations, or just because.

Apparel and Accessories: Stylish Statements

From trendy shirts and cozy hats to practical umbrellas, Veda’s Flowers & Gifts has a variety of apparel and accessories to suit every taste. Our state-themed and sports-related memorabilia, including clothing and caps, are especially popular among local enthusiasts and make excellent gifts for fans and proud Tennesseans alike.

Home Décor Signs: Words That Warm the Heart

Looking for a heartfelt or humorous gift? Our collection of home décor signs is a treasure trove of inspiration. Featuring uplifting quotes, cheeky sayings, and rustic designs, these signs add character to any space. They’re perfect for housewarming gifts, birthdays, or just a little treat for yourself.

Jewelry: Timeless Treasures

Nothing says “I care” quite like a beautiful piece of jewelry. At Veda’s, we offer an array of bracelets, necklaces, and earrings to suit any style. Whether you’re shopping for a romantic gesture or a meaningful token of friendship, our jewelry selection is sure to make someone’s day extra special.

Keepsakes and Items of Faith: Gifts with Meaning

For moments that matter most, we offer an assortment of keepsakes and items of faith. From crosses and prayer cards to angel figurines and inspirational books, these gifts provide comfort and hope. They’re perfect for baptisms, confirmations, or simply as a reminder of love and support.

Toys: Delight for the Young and Young-at-Heart

Our playful collection of toys brings joy to children and nostalgia to adults. From cuddly stuffed animals to charming trinkets, you’ll find plenty of options to bring a smile to the little ones in your life.

Rotating Seasonal Selections

At Veda’s Flowers & Gifts, we believe in keeping your shopping experience fresh and exciting. That’s why we routinely rotate our merchandise to reflect the changing seasons. From spring florals and summer beachwear to fall harvest décor and winter holiday treasures, you’ll always find something new and delightful in our shop. Many of our items sell out quickly, so don’t miss the chance to snag your favorites while they’re here!

Community Events: A Local Gem in Murfreesboro

Our connection to the Murfreesboro community runs deep, and we’re proud to participate in various events and attractions around the Public Square. From the vibrant “Wine Around the Square” and lively “Friday Night Live” to the festive “Trick or Treat on the Square” and heartwarming “Celebrate Christmas Downtown,” you’ll often find Veda’s Flowers & Gifts adding a touch of magic to local celebrations. We also coordinate in-store promotions and specials to coincide with these events, making them the perfect time to visit us and discover our latest offerings.

Why Choose Veda’s Flowers & Gifts?

Our passion for exceptional gifts and personalized service sets us apart. Here’s what makes shopping at Veda’s an experience to remember:

Diverse Selection: With gifts ranging from practical to whimsical, there’s truly something for everyone.
Seasonal Rotations: Our ever-changing inventory ensures fresh finds every time you visit.
Community Engagement: By participating in local events, we stay connected and bring unique opportunities to our customers.
Friendly Staff: Our knowledgeable team is always ready to help you find the perfect gift for any occasion.

Plan Your Visit Today

Whether you’re browsing for inspiration or hunting for that perfect gift, Veda’s Flowers & Gifts is a must-visit destination in Murfreesboro. Stop by our shop, explore our thoughtfully curated collections, and let our team help you create memorable moments with meaningful gifts.

Don’t forget to check out our events calendar and follow us on social media to stay up-to-date on our latest arrivals and promotions.

At Veda’s, we’re more than just a flower and gift shop—we’re a place where creativity, community, and celebration come together. We can’t wait to welcome you!

Signs of the Times: How Home Decor Signs Inspire, Delight, and Create Memories

Posted on January 12, 2025 by admin

Home decor signs have come a long way from the simple "Live, Laugh, Love" wooden plaques of yesteryear. Today, these versatile pieces of art have become staples in homes across the world, acting as conversation starters, mood lifters, and even cherished family heirlooms.

At Veda's Flowers & Gifts, we’ve seen firsthand how these signs resonate with our customers. In fact, they’re so popular that they practically fly off our shelves. Whether you’re looking for a hearty laugh, a dose of motivation, or a warm reminder of small-town life, we’ve got you covered with an ever-changing selection of home decor signs.

More Than Just Words on a Wall

Home decor signs are more than just a decorative element; they’re a reflection of personality, values, and humor. Placed strategically in a kitchen, living room, or entryway, these signs have the power to set the tone for a space and even shape the mood of those who enter. Here are just a few ways home decor signs can bring joy, inspiration, and meaning to your home:

1. Humor That Hits Home

Who doesn’t love a good laugh? Our humorous signs are perfect for adding a playful touch to your home. From witty kitchen quips like “Dinner Choices: Take It or Leave It” to bathroom humor such as “Wash Your Hands and Say Your Prayers, Because Germs and Jesus Are Everywhere,” these signs keep things lighthearted and fun. They’re also a hit at housewarming parties, making them an ideal gift for friends and family.

2. Faith and Inspiration

For many, home is a sanctuary, a place where faith and hope take root. Our inspirational and faith-based signs offer gentle reminders of what matters most. Signs with verses like “Be Still and Know” or “Bless This House” bring a sense of peace and purpose to any room. These timeless pieces are particularly meaningful as gifts for life’s big milestones, such as weddings, baptisms, or house blessings.

3. Motivation and Positivity

Sometimes, all it takes is a few words to shift your mindset. Our motivational signs are perfect for workspaces, bedrooms, or anywhere you could use a little extra encouragement. Phrases like “Dream Big,” “Make Today Amazing,” or “You’ve Got This” serve as daily reminders to keep striving toward your goals. They’re a thoughtful addition to a student’s dorm room or an entrepreneur’s office.

4. Celebrating Small-Town and Farm Life

There’s something nostalgic and comforting about signs that celebrate small-town charm and rural life. Our collection includes sayings like “Life Is Better in the Country” and “Farm Sweet Farm,” perfect for creating a cozy, rustic vibe. These signs are ideal for kitchens, porches, or any space where you want to evoke a sense of homegrown warmth.

5. Quotes That Resonate

Sometimes, a single quote can capture a lifetime of wisdom or emotion. Our quote signs feature everything from classic literary lines to modern-day mantras. Whether you’re a fan of the romantic musings of Jane Austen or the empowering words of Maya Angelou, there’s a sign that speaks to your soul.

6. Sports Enthusiasm

For the sports lovers out there, our sports-themed signs are a great way to show team spirit. Whether you’re rooting for the local high school football team or proudly displaying your allegiance to your favorite professional squad, these signs add a fun, spirited touch to your game room, man cave, or kid’s bedroom.

A Variety of Materials to Suit Any Style

At Veda’s Flowers & Gifts, we believe variety is the spice of life. That’s why our home decor signs come in an array of materials, each offering a unique aesthetic and feel:

Wood: Rustic and timeless, wooden signs exude warmth and charm. They’re perfect for farmhouse decor or spaces that lean toward natural textures.
Plastic: Lightweight and versatile, plastic signs are great for casual settings or outdoor spaces like patios and decks.
Stone: Durable and elegant, stone signs are ideal for making a bold statement. They’re often used in gardens or as front-porch decor.
Metal: Sleek and modern, metal signs add an industrial edge to your home. They’re perfect for urban lofts or minimalist interiors.
Fiberglass: Known for its durability and weather resistance, fiberglass signs are a fantastic option for both indoor and outdoor use. They often feature vibrant colors and intricate designs.

A Gift That Keeps on Giving

One of the most beautiful aspects of home decor signs is their potential to become treasured keepsakes. A sign gifted to commemorate a special occasion—like a wedding, a new baby, or a milestone anniversary—can become a beloved family heirloom. Imagine passing down a sign that once hung in your grandparents’ home, carrying with it decades of memories and love.

Constantly Evolving Inventory

At Veda’s Flowers & Gifts, we’re always on the lookout for fresh and unique pieces to add to our collection. Our inventory of home decor signs changes weekly, ensuring that there’s always something new and exciting for our customers to discover. Whether you’re shopping in-store or browsing our newly launched Veda’s Gifts Online Store, you’ll find a wide range of styles to suit any taste or occasion.

Why Customers Love Our Signs

Our customers tell us time and time again how much they appreciate the thoughtfulness and quality of our home decor signs. Some come back to add to their personal collections, while others pop in searching for the perfect gift. Whatever the reason, we’re thrilled to be part of your journey to find that perfect piece.

Tips for Choosing the Right Sign

Know Your Space: Consider where the sign will be displayed. A bold metal sign might look stunning in a modern kitchen, while a rustic wooden sign could complement a cozy living room.
Think About the Recipient: If you’re buying a sign as a gift, choose something that reflects the recipient’s personality or interests.
Mix and Match: Don’t be afraid to pair different materials and styles. A gallery wall of mixed signs can create a visually dynamic and personal space.
Rotate Seasonally: Switch out your signs to reflect the seasons or holidays. This keeps your decor fresh and festive.

Discover the Joy of Home Decor Signs at Veda’s

Whether you’re redecorating, celebrating a special occasion, or simply in need of a pick-me-up, there’s a home decor sign waiting to bring a smile to your face.

At Veda’s Flowers & Gifts, we’re proud to offer a wide variety of signs that capture the humor, inspiration, and heart of everyday life.

Stop by our shop to see what’s new or visit Veda’s Gifts Online Store to explore our growing collection from the comfort of your home.

Remember, these signs are more than just words; they’re memories in the making. So go ahead—find a sign that speaks to you.

Because sometimes, the right words at the right time can make all the difference.

Renovation Reflections: Turning a Corner Building into Veda’s

Posted on January 7, 2025January 12, 2025 by admin

Embarking on the journey to establish Veda's Flowers & Gifts was both a tribute to our Memaw, my grandmother, Veda Conner, and a commitment to our community.

In March 2017, my family and I purchased a historic corner building at 27 South Public Square in Murfreesboro, a structure dating back to the early 1800's with a rich tapestry of past lives, including a hotel and various retail establishments. The decision to name the shop after my grandmother was a heartfelt one, ensuring her legacy would continue to inspire us daily.

Securing this prime downtown location, with its excellent visibility and foot traffic, felt like the perfect stage for our venture. However, the building required significant renovations to align with our vision of an inviting floral haven.

In the initial weeks, my family and I took on much of the renovation work ourselves, removing walls to create an open layout, painting, and installing new lighting and flooring. The transformation was both challenging and rewarding, as we watched the space evolve to reflect our aspirations.

We installed custom shelving to display our floral arrangements and energy-efficient lighting to highlight the vibrant colors of our blooms. A particularly charming feature was the refurbished old barn wood behind the front counter, adding a rustic touch that resonated with our aesthetic. This effort was accomplished by our dear great friends, Lyn & Javier of GTZ Construction and it looks fabulous.

One significant structural change was replacing the existing spiral staircase with a wider staircase equipped with handrails, enhancing accessibility for our staff. We also transformed the basement into a dedicated workspace, outfitting it with storage racks and designated tabletops for crafting our floral designs.

Installing a walk-in floral cooler was essential, ensuring the freshness of our inventory and the quality of our arrangements. Throughout the renovation process, we had the pleasure of meeting fellow business owners around the square. Their warm welcome and the prevailing "shop local" ethos reinforced our decision to join this supportive community.

These budding relationships not only provided encouragement but also laid the foundation for future collaborations, enhancing the value we bring to the small business ecosystem.

To build anticipation for our grand opening in June 2017, we implemented a robust promotional strategy. We offered early customers discount vouchers and collaborated with local businesses for cross-promotions.

Leveraging social media platforms—Instagram, Facebook, Pinterest, and YouTube—we showcased our floral expertise, sharing behind-the-scenes glimpses of our creative process and engaging the community with interactive content.

Hosting a pre-launch grand opening open house allowed us to connect with our neighbors and local patrons, strengthening ties within the community and bolstering our shop’s reputation as a welcoming, family-oriented establishment.

We emphasized exceptional customer service, focusing on flower care, floral design, and personalized attention to detail, ensuring each visitor enjoyed a unique shopping experience.

Initially, visitors perceived Veda's Flowers & Gifts only as a quaint downtown gift shop. In the first six months, gift items constituted about 60% of our sales volume.

Recognizing the need to highlight our full-service florist capabilities, we intensified marketing efforts, showcasing the breadth of our floral services.

Through targeted promotions and word-of-mouth referrals, we built an endearing reputation, and over time, floral sales grew to represent over 90% of our regular sales volume.

Reflecting on the renovation period and pre-launch experience, I recognize it as a transformative journey. The challenges encountered and overcome have strengthened our character and resolve.

Little did we realize back then how "the little flower shop on the square" would become a beacon of creativity and community spirit, bringing out the very best in everyone involved.

Our story serves as an inspiration to aspiring entrepreneurs, illustrating that with dedication, thoughtful planning, and community engagement, dreams can blossom into reality.

The success of Veda's Flowers & Gifts stands as a testament to the power of honoring one's roots while embracing the future, creating a space where beauty, family, and community intertwine harmoniously.

Meet Max: The Cutest Shop Dog Mascot On The Square

Posted on January 6, 2025January 6, 2025 by admin

Ready to meet Max? Veda's Flowers & Gifts isn't just known for its vibrant bouquets and unique gifts; it's also home to Max, the delightful shop dog mascot at the little flower shop on the square who has become a local celebrity and community influencer.

Meet Max: The Adorable Greeter

From the moment customers step through the door, Max is there to welcome them with a wagging tail and bright eyes. Whether perched on the counter or trotting around the shop floor, he brings joy to everyone he meets. Children are especially fond of him, often asking, "How much is that doggy in the window?" His owner, Kim, proudly says, "My sweet boy is a natural superstar."

how much is that doggy in the window _01

A Canine Fashion Icon

Max's charm isn't limited to his friendly demeanor. Thanks to Mindy, he dons seasonal and weekly themed costumes that delight visitors.

From festive holiday outfits to quirky ensembles that match the shop's promotions, Max's wardrobe is as diverse as the flowers in the store.

Rhonda, one of the owners exclaims, "Max is all total cuteness." We get lots of paw traffic to our shop as visitors often stop by with their pets to see us and get a picture."

In December many people bring their pets into Veda's just to get a picture with Santa. Kim adds, "People love their fury pets and we welcome them into our shop with open arms and hugs.

Veda's is so pet friendly; you might see a watering bowl, or some very delicious dog bone treats just outside our front door."

The Playful Side of Max

Beyond his role as greeter and fashionista, Max has a playful spirit. He enjoys hiding his toys throughout the shop, turning Veda's into his personal playground.

Rhonda notes, "Max follows us everywhere," ensuring he's always part of the action. His desire to be at the center of attention adds a lively energy to the store, making each visit a unique experience for customers. Afterall, Max is the manager boss!

Max: The Social Media Sensation

In today's digital age, Max's popularity extends beyond the shop's walls. His charming photos and videos, especially in his various costumes, have garnered a significant following online. Customers often share their own snapshots with Max, further amplifying his status as a social media influencer.

The Tradition of Shop Dogs

Max isn't the first canine to capture the hearts of patrons in a business setting. Historically, shop dogs have served as mascots, guardians, and companions. For instance, Owney, a scruffy mutt from the late 19th century, became the unofficial mascot of the U.S. Railway Mail Service. He traveled across the country with mailbags, bringing good luck to the postal clerks.

In the world of sports, several teams have embraced canine mascots. The Nashville Predators introduced Smash, a rescue puppy, as their team mascot in 2019. Smash not only entertains fans but also raises awareness for local pet rescue organizations.

The Benefits of Having a Shop Dog

Having a dog like Max in a retail environment offers numerous advantages. According to Entrepreneur Magazine, shop dogs can help foster social connections, a sense of community, and customer loyalty.

Customers often feel more at ease and are more likely to return when greeted by a friendly canine. Additionally, dogs in the workplace can reduce stress and enhance employee satisfaction.

Max's Impact on Veda's Flowers & Gifts

Max's presence has undeniably enhanced the atmosphere at Veda's. His interactions with customers create memorable experiences, encouraging word-of-mouth referrals and repeat visits. The shop's social media engagement has also seen a boost, with many followers tuning in specifically for updates on Max's latest adventures and outfits.

A Community Mascot

Beyond the shop, Max has become a beloved figure in the Murfreesboro community. Local events often feature him, and he's even inspired other businesses to consider adopting shop pets. His friendly demeanor and playful antics embody the welcoming spirit of the town, making him a true community mascot.

Conclusion

Max is more than just a shop dog; he's the heart of Veda's Flowers & Gifts. His presence enriches the customer experience, strengthens community ties, and showcases the timeless bond between humans and their canine companions.

As Kim aptly puts it, Max truly is a natural superstar.

Women In Business – A Journey With A Plan

Posted on January 6, 2025January 6, 2025 by admin

At "the little flower shop on the square," we're always excited to share the stories behind the blooms. Today, we're shining a spotlight on the incredible women at the heart of Veda's Flowers & Gifts: the sister duo, Rhonda Hingst and Kim Reynolds. Their journey is a testament to the power of family, community, and the drive to succeed, embodying the spirit of women in business today.

It all began one beautiful April morning when Rhonda, while enjoying her coffee, envisioned a flower shop not just as a personal venture, but as a family project that would bring her closer to her loved ones. It became clear that she wanted to include her mother, Pat, and her sister Kim, in this vision, and her other sister, Vickie, with her floral design skills. This collaborative approach highlights the strength of women supporting each other in business, a theme that resonates strongly today.

After months of brainstorming, the name "Veda's Flowers & Gifts," a tribute to their grandmother, Veda Conner, was chosen during a family lunch. This name embodies the shop's core values: elegance, heartfelt connection, and a classy southern charm. The shop opened in June 2017, honoring the memory of their grandmother and their family.

More Than Just a Flower Shop: A Vision of Community and Family

From the outset, Rhonda and Kim’s vision extended beyond a simple flower shop. They wanted to create a haven where beauty and community intertwined. They incorporated unique gifts, handcrafted jewelry, home décor, and items with faith-based themes, aiming to offer not only beautiful blooms but also meaningful treasures. This approach has made Veda’s Flowers & Gifts a destination for those seeking both flowers and special gifts.

The sisters’ close relationship is the bedrock of their success. As they work side by side, answering questions, taking floral orders, helping to create and deliver arrangements and sharing laughs, their joy is evident in the positive impact they have on their customers. Their family’s involvement has also been pivotal. The children, nieces, husbands, and close friends of the owners pitch in during busy seasons making it a true family affair. This showcases the ability of women to balance business with family, a common theme for women entrepreneurs.

Building a Unique Brand Identity: Driven by Values

Veda’s Flowers & Gifts has carved out a unique brand identity, driven by several key factors:

Family-Centric Approach: With multiple generations actively involved, the shop fosters a warm and welcoming atmosphere, demonstrating how family values can strengthen a business. The children grew up in the shop and learned all aspects of the business.

Community Focus: The business is deeply rooted in Murfreesboro, emphasizing the "shop local" movement. They believe in supporting their neighbors and strengthening their local economy. This showcases how women-owned businesses can be catalysts for community growth.

High-Quality Flowers & Gifts: They offer custom floral arrangements using the freshest blooms. In addition, they have a curated selection of gifts and home decor, emphasizing beauty, quality, and thoughtfulness.
Personalized Experience: The shop strives to create a personalized experience for each customer through attention to detail and exceptional customer service.

Faith-Based Values:

Their faith is the cornerstone of their business, with a dedication to spreading God's love through their work. These values resonate deeply with customers, creating a loyal following and a strong brand identity.

The Power of Connection: Amplified by a Blog

The idea for this blog came from Rhonda’s husband, Brian, who recognized the potential in sharing the stories behind their photos on social media. He also helped with the creation of their Shopify storefront, "Veda's Gifts Online Store," to offer alternative gifts online. This allows them to reach more customers and grow their business, showing their entrepreneurial spirit. After looking through hundreds of photos, the shop owners saw they had many stories to share.

This blog is not just about sharing funny anecdotes, like being chased by a rooster during delivery, but also about the people they meet and the community they're part of. The blog also highlights the importance of connections and friendships.

They consider many of their customers to be family including Donnie, Paige, Toni, Officer Matt, Michelle, Kelly-Jack, Mr. Henry, Josh, Sarah, Sean, Joe, and of course, Patrick the mailman.

They also consider their shop dog Max a valuable member of their team. This personal touch and emphasis on community are a common trait of successful women-owned businesses.

Achievements and Recognition: A Testament to Hard Work

Veda’s Flowers & Gifts' success is a testament to the hard work and dedication of Rhonda, Kim, and their team. Their achievements include:

Recognition as one of the best flower shops in Murfreesboro.

Earning the Ruthies award, the Fire Fly Award, and recognition from Main Street.

Consistently being ranked among the top 6 flower shops in the area.

Being a #RuthieAward finalist three times in their first five years of business and the winner for the last two years.

Being a finalist in the #MainStreetAwards every year and the winner of @LocallyOwnedMurfreesboro in 2020.

They are also committed to giving back to their community by participating in local school fundraisers and church events. This commitment demonstrates their understanding of the interconnectedness of business and community, another common trait of women entrepreneurs.

Women in Business: Thriving and Growing

The success of Veda’s Flowers & Gifts is not unique. According to the 2024 Wells Fargo Impact of Women-Owned Business Report, women-owned businesses represent 39.1% of all businesses, employ 12.2 million workers, and generate $2.7 trillion in revenue.

This underscores the significant economic impact of women entrepreneurs.

Furthermore, the growth of women-owned businesses has been impressive:

From 2019 to 2023, women-owned businesses' growth rate outpaced the rate of men's by 94.3% for the number of firms, 252.8% for employment, and 82.0% for revenue.

Between 2019 and 2023, Black/African American women-owned businesses saw average revenues increase 32.7% and Hispanic/Latino women-owned businesses 17.1% compared to all women-owned businesses’ 12.1% rise.

These statistics reveal the powerful potential of women in business.

A Final Thought: Inspired by Dolly Parton

Veda’s Flowers & Gifts is a beacon for women in business, embodying a spirit of bravery and drive. As Dolly Parton once said, "You'll never do a whole lot, unless you're brave enough to try".

Rhonda and Kim's journey embodies this sentiment, and they are not only growing their business but also making a significant impact on their family and community.

Veda’s Flowers & Gifts

is more than just a flower shop; it's a testament to the power of women in business, a place where family, community, and beautiful blooms come together every day. It is an example of how women entrepreneurs are thriving and driving economic growth while also strengthening their communities.

We invite you to visit us in person, and browse our online shop and our new online gift store. Stay tuned to the blog, share your stories with us, and let's continue this adventure together.

Warmly, Rhonda and Kim

(and the rest of the Veda's Flowers & Gifts Family!)

Celebrating Excellence at Veda’s Flowers & Gifts: Your Award-Winning Florist on the Square

Posted on January 5, 2025 by admin

Nestled in the heart of Murfreesboro's historic town square, Veda's Flowers & Gifts, known by the locals as the little flower shop on the square isn't just a flower shop—it's your destination for celebrating life's moments with elegance and grace. Our unwavering commitment to quality and personalized service has garnered us prestigious accolades, reflecting the trust and affection you've placed in us.

Understanding the Ruthie's Awards

The Ruthie's Community's Choice Awards honor the finest businesses and organizations in Rutherford and Cannon counties. This annual celebration empowers community members like you to nominate and vote for your favorites across more than 180 categories, spotlighting the establishments that make our area exceptional.

Our Journey of Recognition

Your support has propelled Veda's Flowers & Gifts to remarkable heights:

2019 Ruthie's Award Winner for Favorite Florist: We were thrilled to share this achievement, a testament to the community's appreciation for our dedication to floral excellence.
2020 Ruthie's Award Winner for Favorite Flower Shop and Finalist for Favorite Gift Shop: These honors affirmed our commitment to meeting your needs and striving for excellence within our community.
Consistent Recognition: In our first five years, we've been Ruthie's Award finalists three times and winners twice, reflecting our ongoing dedication to serving you with distinction.

Our Commitment to You At Veda's Flowers & Gifts, we believe that every occasion deserves a unique and meaningful expression. Our specialties include:

Our experienced designers craft bespoke arrangements for all occasions, ensuring each piece mirrors the significance of your moments.

Curated Gifts and Home Décor: Beyond flowers, we offer a selection of gifts and décor items, each chosen for their beauty and quality, perfect for enhancing your space or delighting someone special.

Personalized Experience: We take pride in delivering more than just products; we strive to provide a memorable experience, with attention to detail and exceptional service at every visit.

Engaging with Our Community Our success is deeply rooted in the support of the Murfreesboro community. We actively participate in local events, contribute to school fundraisers, and support church activities, believing that giving back enriches us all. Our involvement with the ATHENA International Leadership Awards Program in Rutherford County underscores our commitment to fostering leadership and excellence within our community.

Join Us in Celebration

We invite you to visit Veda's Flowers & Gifts and experience firsthand the dedication and passion that have earned us these accolades. Whether you're seeking the perfect bouquet, a thoughtful gift, or simply wish to explore our offerings, we're here to assist you in making every moment special.

Stay Connected

To keep up with our latest news, offerings, and community involvement, follow us on social media and visit our website. Your continued support and engagement inspire us to reach new heights of excellence.

Experience the Award-Winning Difference

At Veda's Flowers & Gifts, our awards are not just symbols of achievement but reflections of the trust and loyalty you've shown us. We remain committed to exceeding your expectations and being your preferred choice for flowers and gifts in Murfreesboro. Thank you for being an integral part of our journey.

We look forward to serving you and celebrating many more milestones together.

A Red Door to Love: The Story of Veda’s Flowers & Gifts

Posted on January 2, 2025January 4, 2025 by admin

In the heart of charming downtown Murfreesboro, Tennessee, nestled on the historic public square, sits a delightful haven of blooms and heartfelt gifts: Veda's Flowers & Gifts. But it's not just the vibrant bouquets and unique treasures that make this shop special; it's the captivating red door that beckons passersby like a song.

From the moment the idea for Veda's was born, the owners knew a red door was essential. It wasn't just about aesthetics; it was about embodying the very essence of their brand.

A Dash of Romance:

Red, the color of passion and love, perfectly aligned with the romantic spirit of a flower shop. Roses, the quintessential symbol of affection, often bloom in shades of crimson, and the red door echoed that timeless association. Walking through it felt like stepping into a world of love, where every arrangement whispered stories of romance and cherished moments.

A Burst of Energy:

Red is a vibrant, energetic color that simply demands attention. As visitors strolled through the bustling square, the striking red door of Veda's couldn't help but catch their eye. It was an invitation, a promise of beauty and joy waiting within.

A Touch of Southern Charm:

In the South, red doors often signify warmth and welcome. It's a tradition rooted in hospitality, a silent invitation to step inside and share in the warmth of community. At Veda's, the red door perfectly embodied this Southern spirit, making every customer feel like a cherished guest.

More Than Just a Color:

The red door became more than just a visual element; it became a symbol.

A Symbol of Love: For many, the door represented the love and care that went into each and every arrangement. It was a testament to the passion and dedication of the team at Veda's.
A Symbol of Hope: The vibrant red offered a burst of color and optimism, a reminder of the beauty and joy that life has to offer.
A Symbol of Community: The door became a gathering spot, a place for photos with loved ones, and a cherished landmark on the square.

A Touch of Whimsy:

To further enhance the charm, the owners added a playful touch – a mural of white angel wings painted on the red door. This whimsical addition transformed the entrance into a magical portal, inviting visitors to embrace their inner child and capture joyful memories with family, friends and their pets too!

The Impact:

The red door proved to be more than just a design choice; it became a significant contributor to the shop's success.

Increased Visibility: The striking color made Veda's instantly recognizable on the square, drawing attention from both locals and tourists.
Enhanced Brand Identity: The red door became synonymous with the shop, creating a strong and memorable brand image.
Customer Engagement: The door encouraged interaction, inspiring customers to take photos and share their experiences on social media.

A Legacy of Love:

Today, the red door of Veda's Flowers & Gifts continues to enchant and inspire. It's a testament to the power of color, the importance of thoughtful design, and the enduring magic of a little bit of whimsy. More than just a storefront, it's a symbol of love, joy, and the vibrant spirit of the community it serves.

In fact, we loved our front door being red so much, we painted our backdoor red too!

So, the next time you find yourself strolling through the charming square in Murfreesboro, Tennessee, be sure to pause at the sight of the captivating red door of Veda's Flowers & Gifts, known by all as the little flower shop on the square.

Why don't you step inside Veda's anytime you're on the square, and let the magic begin!