At Veda’s Flowers & Gifts, the little flower shop on the square, we see it every December: people walk in asking for something “festive” or “meaningful,” but what they’re really looking for is a feeling. A memory. A message.

Flowers have always carried symbolism, and at Christmastime, that symbolism deepens. These aren’t just decorations; they’re storytellers.

A poinsettia might recall childhood Christmases at Grandma’s house. An amaryllis may represent quiet strength and elegance. A bundle of fresh evergreens can feel like a promise that life continues—even in the heart of winter.

Downtown Murfreesboro in December feels cinematic in its own right. The square glows, the air turns crisp, and Veda’s becomes a hub of holiday emotion.

Whether you’re sending flowers across town, decorating your home, or stopping in just to breathe in the scent of pine and cedar, the blooms of Christmas are already speaking to you.

So let’s slow down for a moment and listen. Here’s what the most beloved Christmas flowers are really saying—and why they’ve earned their place in homes, hearts, and holiday traditions year after year.

Poinsettias: The Heartbeat of Christmas

If Christmas had an official flower, the poinsettia would wear the crown.

With its bold red bracts and deep green leaves, it practically is Christmas in botanical form. But beyond its festive look, the poinsettia speaks the language of love, joy, and celebration.

Historically, poinsettias trace back to Mexico, where they were known as Flores de Noche Buena—Flowers of the Holy Night. Their star-shaped leaves became symbols of the Star of Bethlehem, making them deeply tied to the spiritual heart of the season.

In modern homes, they’ve become the universal signal that Christmas has arrived.

At Veda’s, poinsettias are more than porch décor. We see customers choose them for teachers, neighbors, church friends, and family members because they say, “I thought of you.”

Red varieties express warmth and tradition, while white poinsettias whisper peace and reverence. Pink adds a softer, more playful tone—perfect for gift-giving with personality. And yes, they’re living plants—meaning they continue the conversation long after Christmas Day has passed.

Amaryllis: Quiet Drama & Elegant Strength

Amaryllis doesn’t shout. It commands attention. 

With tall, graceful stems and oversized trumpet blooms, the amaryllis symbolizes confidence, beauty, and resilience—all qualities we tend to admire most during the holiday season. It blooms boldly in the middle of winter, reminding us that something stunning can emerge even in the coldest moments.

This flower is a favorite for those who love understated drama. Red amaryllis echo classic Christmas colors, while white varieties feel almost snow-kissed and serene. They’re perfect for entryways, dining tables, or as gifts for someone who appreciates elegance over excess.

We often recommend amaryllis bulbs as gifts because they come with anticipation built in. You’re not just giving a flower—you’re giving the experience of watching beauty unfold. It’s patience rewarded, and that’s a message worth sharing during the holidays.

Evergreens: The Soul of the Season

Evergreens are the storytellers of endurance. Pine, cedar, fir, and spruce have been used in winter celebrations for centuries because they symbolize eternity, hope, and renewal.

While everything else goes dormant, they remain vibrant—living proof that life persists.

At Christmas, evergreens form the backbone of wreaths, garlands, centerpieces, and mantel décor. Their fragrance alone can transport you instantly to childhood mornings and late-night wrapping sessions. That scent? It’s memory, bottled in needles and bark.

At Veda’s, we love blending fresh evergreens with unexpected accents—magnolia leaves for Southern charm, eucalyptus for softness, berries for color, and pinecones for texture.

These arrangements don’t just decorate a space; they ground it. They say, “You are home.”

When Flowers Speak Together

The real magic happens when poinsettias, amaryllis, and evergreens are combined. Together, they create a floral language that says:

• We celebrate

• We remember

• We welcome

• We endure 

A Christmas centerpiece isn’t just a table decoration—it’s the emotional anchor of the room. A wreath isn’t just greenery—it’s a greeting. And a floral gift isn’t just pretty—it’s personal.

That’s why, in our little flower shop on the square, we take such care in every stem, ribbon, and arrangement. We know these flowers will sit in homes during laughter, prayer, quiet reflection, and joyful chaos. They become part of the story.

Listening to the Season

This December, we invite you to listen a little closer. When you see a poinsettia glowing in a window, an amaryllis standing tall on a table, or evergreen garland draped along a railing, know that it’s saying something meaningful.

And if you’re not sure what message you want to send—hope, gratitude, love, remembrance—we’re here to help translate. That’s what we do best at Veda’s Flowers & Gifts: turning flowers into feelings, right here in the heart of downtown Murfreesboro.

Because Christmas doesn’t just speak through words.
Sometimes, it blooms.

The glow of twinkle lights, the sound of laughter echoing off brick storefronts, and the scent of fresh evergreens in the air—it must be the start of the holiday season in downtown Murfreesboro!

Here at Veda’s Flowers & Gifts, the Little Flower Shop on the Square, we can already feel the excitement building for one of our favorite nights of the year: Downtown After 5: Holiday Edition on Friday, November 14th, 2025, from 5–8 p.m.

This annual tradition brings together families, friends, and neighbors to celebrate everything we love about the holidays—community, creativity, and that unmistakable small-town sparkle.

So grab your scarf, gather your loved ones, and come experience a night where the holidays truly begin right here in the heart of Murfreesboro.

The Magic of Downtown After 5

There’s something simply special about being downtown when the first holiday lights come on. The storefronts glow with garlands and wreaths, the music hums softly in the background, and the entire square feels like it’s stepped right out of a Christmas card.

Check out our Facebook links for some Downtown After 5 special promotions we have tonight!

Downtown After 5: Holiday Edition isn’t just another shopping night—it’s the official kickoff to the most wonderful time of the year.

From unique holiday décor and handmade gifts to live entertainment, food, and local shopping, this event captures the warmth and joy of Murfreesboro’s holiday spirit in one unforgettable evening.

Here at Veda’s Flowers & Gifts, we’re dressing the shop in its holiday best—from glittering poinsettias and evergreen wreaths to sparkling ornaments and cozy seasonal scents.

Our windows will be glowing with festive arrangements, and our team will be ready to greet you with holiday smiles, warm cocoa, and a few delightful surprises!

Step Inside the Little Flower Shop on the Square

As you stroll around the historic square, we invite you to step inside our little corner of holiday magic. This year, our theme is “Bloom Where You’re Gifted,” celebrating the beauty of giving thoughtfully and locally.

Inside you’ll find:

• Fresh Christmas Florals bursting with red roses, white lilies, and winter greens.

• Custom Wreaths adorned with ribbons, berries, and pinecones—each one handcrafted with love.

• Stocking Stuffers & Sweet Surprises like candles, ornaments, mini arrangements, and keepsakes.

• Locally Sourced Gifts perfect for friends, teachers, and holiday hosts.

We believe that every bouquet, ornament, or little wrapped package carries more than just beauty—it carries meaning. When you shop small, you’re helping a neighbor, supporting a dream, and keeping the heart of Murfreesboro beating bright.

Music, Lights & Merriment All Around

As evening falls on November 14th, the Square will come alive with the sights and sounds of the season.

Local musicians will fill the air with carols, restaurants will spill out the smells of delicious dinners, and shoppers will wander between boutiques with cocoa in hand, laughter echoing between historic buildings that have stood for generations.

There will be holiday photo ops, family-friendly activities, and that unmistakable downtown glow that reminds us why we love living here.

Whether you’re hunting for the perfect Christmas décor, browsing for one-of-a-kind gifts, or simply soaking in the small-town magic—this is the night to be downtown.

The Spirit of Shopping Small

Every purchase you make downtown—whether it’s a bouquet from us, a meal from a local café, or a handmade ornament from a nearby artisan—stays right here in our community. It helps keep our historic square thriving and our neighbors flourishing.

At Veda’s Flowers & Gifts, we’re proud to be part of Murfreesboro’s story. We see firsthand how supporting small businesses creates ripples of joy that extend far beyond the holidays.

When you choose to shop local, you’re investing in friendships, families, and the very heartbeat of our town.

This year, more than ever, we’re thankful for the customers who make it possible for little shops like ours to continue blooming.

You’ve shared your stories, your smiles, and your traditions with us all year—and now it’s our turn to give back through festive beauty, joyful service, and heartfelt community spirit.

Why Downtown Murfreesboro Shines Brighter Every Year

Historic downtown Murfreesboro isn’t just a shopping district—it’s a gathering place. It’s where childhood memories are made, where proposals are whispered under lampposts, and where friends meet for cocoa after a chilly evening stroll.

Each year, Downtown After 5: Holiday Edition grows a little brighter because of you. Families come early to watch the lights turn on. Couples hold hands as they wander through twinkling streets. Kids press their faces against frosted windows, wide-eyed at all the sparkle and color.

We’re proud to be part of this tradition—a place where the holidays come to life, one flower and one smile at a time.

Holiday Highlights Not to Miss

Here are just a few things we’re most excited about this year:

Shop Local Specials: Many downtown businesses (including us!) will have exclusive one-night-only sales and giveaways.
Treats & Tastings: Sample delicious sweets and beverages as you stroll the square.
Window Wonderland: Take a walk and enjoy the magical holiday displays lighting up downtown.
Photo Opportunities: Capture the moment with sparkling lights, decorated storefronts, and smiling faces.

And of course—stop by Veda’s Flowers & Gifts to take in our holiday displays, shop our new seasonal collections, and maybe find that perfect something that makes a loved one’s eyes light up.

From Our Hearts to Yours

For us at Veda’s Flowers & Gifts, this season is about more than garlands and gifts. It’s about gratitude—for this community, for our customers, and for the chance to be part of your celebrations year after year.

We love seeing familiar faces stop in to pick up poinsettias for the mantle, wreaths for the front door, or fresh arrangements to brighten a family gathering.

Each purchase reminds us that we’re not just a shop—we’re part of your traditions, part of your holidays, and part of what makes downtown Murfreesboro so special.

The city of Murfreesboro always shows up in the most heartwarming way to support the local businesses on our historic downtown Square. It’s one of the reasons this community feels less like a city and more like a family.

Every familiar face, every new visitor, every shared conversation becomes part of the friendships we treasure—friendships built with individuals and families big and small who make downtown feel like home. “Downtown After 5” captures that spirit beautifully, bringing out the best of the best in local talent, creativity, and community pride.

And this special pre-Christmas edition is just a prelude to what’s coming very soon—one of Murfreesboro’s most loved holiday traditions that transforms the Square into a scene straight out of a Christmas storybook.

So come share a smile, find a gift, warm your hands with a cup of cheer, or simply enjoy the magic of being together. Because here in The Little Flower Shop on the Square, we believe the holidays bloom brightest when shared with friends.

On the first Friday night of December, our community gathers around the historic Rutherford County Courthouse for one of the most cherished celebrations of the season—the annual lighting of the Rutherford County Christmas tree, presented by Middle Tennessee Electric.

Main Street Murfreesboro brings this tradition to life each year with joyful entertainment, heartfelt caroling, and a festive atmosphere that fills every corner of the Square.

Families bundle up, neighbors greet one another, and children wait with wide eyes for the moment Santa arrives.

The evening is full of classic small-town Christmas charm. Arrive early to enjoy dinner at one of downtown’s local restaurants, visit the live nativity, shop in unique small businesses, and take part in FREE kid-friendly activities and carriage rides beginning at 6:00 PM.

At 6:30 PM, the stage comes alive with an hour-long program featuring choir music, dancing, acting, and community performers.

The highlight, of course, is Santa himself stepping forward to help light the tree—an unforgettable moment that makes the Square glow with holiday spirit.

After the tree is lit, the celebration continues. From 7:30 to 8:30 PM, Santa heads inside the courthouse for free photos, while families continue to wander the Square enjoying entertainment, treats, and twinkling lights.

It’s a Christmas tradition for Murfreesboro—one that brings generations together—and we hope you and your family will be part of the festivities.

Please note: Parking in the Public Square will be closed at 5:00 PM. Convenient parking is available at the Civic Plaza and County Judicial parking garages.

Stay tuned—because the most magical days of the season are just ahead!

Mark Your Calendar!

Event: Downtown After 5: Holiday Edition
Date: Friday, November 14th, 2025
Time: 5:00 p.m. – 8:00 p.m.
Location: Historic Downtown Murfreesboro

Bundle up, bring the whole family, and get ready to unwrap your holiday spirit. Let’s fill the square with laughter, lights, and love—and make this holiday season one to remember.

Because when the lights twinkle, the cocoa’s warm, and the flowers are fresh from Veda’s, you’ll know you’re right where you belong…

Downtown After 5—where the holidays begin and the square sparkles!

And for us at Veda’s Flowers & Gifts, affectionately known by many as “the little flower shop on the square,” it was a night to remember — full of friendship, generosity, and yes… hundreds of long-stem roses that found new homes in the hands of smiling guests.

What is “Wine Around the Square”?

If you’re new to Murfreesboro or just haven’t yet experienced this incredible event, Wine Around the Square (WATS) is a progressive wine and spirits-tasting celebration that winds its way through the charming shops and restaurants of Historic Downtown Murfreesboro.

Each stop offers something special — from fine wines and cocktails to small bites, live music, and warm welcomes from local business owners.

But what makes it truly beautiful is its purpose:

All proceeds go to the Ascension Saint Thomas Rutherford Foundation’s Power of Pink Fund, supporting breast cancer awareness, prevention, and care right here in Rutherford County.

The program funds mammograms, screenings, diagnostics, ultrasounds, and MRI scans. It helps cover transportation and lodging for patients during treatment, and even supplies life-saving equipment. In short — every glass raised helps save lives.

A special shoutout goes to Stones River Total Beverages, who provide all the wine and spirits each year, making the event possible for thousands of attendees and dozens of downtown businesses.

“That Little Flower Shop on the Corner”

This year, our shop was buzzing long before the first cork popped. 

We had volunteers working behind the counter, serving up bubbly spritzers to the steady stream of guests making their way around the square. These four lovely ladies were so much fun to be around.

The energy was contagious — laughter, conversation, and the sound of clinking glasses, cups and wine tumblers filled the crisp October air.

Before the evening even hit full swing, we’d handed out 200 plus long-stem roses to the ladies visiting our shop. Each rose carried a simple message: You’re beautiful, you’re strong, and you’re appreciated.

The reactions? Absolutely priceless.

We’ll never forget the moment two women walked by our storefront, one holding her rose like a trophy. Her friend gasped and asked,

“Oh my gosh, where did you get that beautiful rose?”

She smiled and pointed down the street, saying, “Down there — at that little flower shop on the corner.”

We chuckled to ourselves. Close enough, we thought. Around here, we’re known as “The Little Flower Shop on the Square.” And on nights like this, it feels like every petal we give out helps our town bloom just a little brighter.

A Toast to Good Music and Good Company

The heartbeat of the night pulsed from the main stage where the Mixtape ’80s Tribute Band played one crowd favorite after another. Their selections all night long was a blast to the past.

Neon lights reflected off wine glasses as couples danced in the street. You could almost feel time rewind to the days of big hair, cassette tapes, and rock ballads.

“Don’t Stop Believin’” echoed around the courthouse square — and honestly, how perfect is that for an event that’s all about hope and perseverance?

We loved watching our fellow shop owners and restaurant partners having a blast, too. From The Alley on Main to Clay Pit and Tennessee Craft Butchers, every business brought their A-game. The food smelled divine, the drinks sparkled, and every corner of downtown felt alive.

As the night went on, we took turns sneaking out to visit our neighbors’ stations, tasting a few wines and chatting with friends old and new.

It’s one of our favorite parts of the evening — supporting one another, laughing together, and seeing just how far this event has come since it first began.

The Heart Behind the Event: The Power of Pink

While Wine Around the Square is an absolute blast, the true heart of the evening is the Power of Pink Fund — and its mission is deeply personal to so many in our community.

This year marked the 14th annual Wine Around the Square, and it continues to be Rutherford County’s premier fundraiser in the fight against breast cancer.

Since its inception, this event has raised more than $2 million, funding over 24,000 mammograms, distributing 779 breast cancer education books, and — just in 2024 — providing 639 rides to and from treatment.

Those numbers represent more than statistics — they’re stories of mothers, daughters, sisters, and friends who were given the chance to fight, heal, and thrive thanks to the generosity of this community. And that’s something worth raising a glass to.

Honoring a Visionary: Patty Marschel

This year’s event was dedicated to Patty Marschel, a beloved Murfreesboro resident and community leader whose compassion helped turn Wine Around the Square into what it is today.

Nearly two decades ago, Patty hosted a simple gathering with friends — a wine and cheese evening inspired by her best friend’s breast cancer diagnosis.

What began as a small show of support has since grown into a signature event that now draws thousands of people and spans multiple city blocks.

Patty’s vision, passion, and commitment have made a profound difference.

She has served on the Ascension Saint Thomas Rutherford Hospital Board of Directors for 19 years, becoming its first female chair two years ago.

Through her leadership and community engagement, she’s helped expand access to care, grow the Power of Pink Fund, and bring a second mobile mammography coach to serve 26 counties across Middle Tennessee.

And perhaps most inspiring of all — her best friend Susan Loyd, whose diagnosis sparked the very first fundraiser, is now a 20-year breast cancer survivor. Their friendship remains the heartbeat of this cause.

When Patty says, “It is not me. It’s the people like Charlie and PJ Patel and the Stones River Total Beverages team who donate all the wine and spirits, the 150+ volunteers who give their time, and the local businesses who support us,” we can’t help but nod in agreement.

Because it’s true — this community shows up for one another. And we’re proud to be one of the local shops standing shoulder to shoulder in that effort.

Cheers to Community

The thing we love most about Wine Around the Square is how it blends celebration with purpose.

Yes, there’s wine. Yes, there’s music. But beneath it all, there’s this current of compassion and shared pride that makes Murfreesboro such a special place to live and work.

From the early-evening VIP party to the lively crowd dancing under the courthouse lights, the energy is pure joy. We met visitors from all over the county (and even a few from out of state!) who couldn’t stop talking about how friendly and welcoming our downtown is.

Many were return guests who remembered visiting our shop in previous years. One even told us, “I still have the rose you gave me last year — I dried it and kept it in a vase.”

Moments like that remind us why we do what we do.

Reflections from the Team at Veda’s Flowers

As the evening wound down and the last few spritzers were served, our team stood outside the shop watching the glow of string lights and hearing the faint echoes of the band’s final encore.

We couldn’t help but feel grateful — for our neighbors, our customers, and everyone who supports this incredible event.

Every year, Wine Around the Square gets a little bigger, a little brighter, and a little more impactful.

And every year, we’re honored to be part of it — representing small businesses, spreading joy through flowers, and cheering for those who fight breast cancer with courage and grace.

Until Next Year…

So, here’s to the women we celebrate, the survivors we honor, and the community we love.

Here’s to Patty Marschel and her enduring vision, to Ascension Saint Thomas Rutherford Foundation for its tireless work, to Stones River Total Beverages for keeping the glasses full, and to everyone who walked the square with purpose and pride.

And, of course, here’s to the many hands that helped make the night unforgettable — from volunteers to musicians, from restaurant chefs to business owners, from rose-givers to rose-receivers.

We can’t wait to see what next year brings. We’ll be here — at that little flower shop on the square — ready with fresh blooms, friendly faces, and maybe a few more surprises up our sleeves.

Until then, keep raising your glasses, your hopes, and your hearts. Because together, we make Murfreesboro shine.

About the Event

Event: 14th Annual Wine Around the Square
Date: Saturday, October 25
Location: Historic Downtown Murfreesboro
Hosted by: Ascension Saint Thomas Rutherford Foundation
Benefiting: The Power of Pink Fund
Entertainment: Mixtape – 1980s Tribute Band
Catering: The Alley on Main, Clay Pit, Tennessee Craft Butchers
Beverage Partner: Stones River Total Beverages

About the Cause

The Power of Pink Fund supports:

• Free and low-cost mammograms, diagnostics, and screenings

• Transportation and lodging for patients during treatment

• Educational resources and outreach

• Mobile mammography coaches serving 26 counties

• Life-saving medical equipment and patient care assistance

•  

From All of Us at Veda’s Flowers & Gifts

Thank you for letting us be a part of your story, your smiles, and your celebrations — on this night and all year long. If you missed us this time, stop by anytime. Whether you need a single rose or a full bouquet, we’re here to brighten your day, right here on the square.

Here’s to love, laughter, and living beautifully — one flower at a time.

It’s mid-October in downtown Murfreesboro, and the air is filled with that unmistakable whisper of change. The sun still shines brightly on the courthouse dome by day, but as evening arrives, a cool, gentle breeze carries the scent of autumn leaves and something cozy in the distance — maybe a neighbor’s first fire of the season or the aroma of pumpkin and cinnamon scents drifting from a downtown café. Fall is tiptoeing in, slow but steady, and everyone on the square can feel it coming alive.